How Website Design Influences Customers Purchase Intentions

How Website Design Influences Customers’ Purchase Intentions Along with the rapid development of and people’s reliance on Internet, online retailing has become an essential way for retailers to sell their products to customers (Yulin et al. 2014). Retailers increasingly shift their focus to online retailing because of the consecutive decreases in customer traffic to physical stores (Banjo Ziobro, 2014; Yulin et al. 2014). Customers indicate that online shopping brings them greater convenience, various options, and instant comparisons between products; meanwhile, retailers state that online retailing lower the cost and access to larger geographic customers (Banjo Ziobro, 2014). Today, tremendous growth of online retailing intensifies the competition among online retailers and leads to higher customer expectation. Remote shopping environment allows customers easily compare different shopping websites, and switch to another one if they are not satisfied. According to Nie lsen Global Survey of Loyalty Sentiment (2013), it shows that customers have highest online switching intentions in online retailers (p. 9); therefore, how to drive customer traffic and retain customer loyalty to online shopping websites has become the new challenge of online retailers. There are many factors influencing purchase intentions in online shopping, and website design is one of the essential factors (Cho Kim, 2012). Website design of online shopping websites not only implies aesthetics butShow MoreRelatedWebsite Design, Trust And Customer Service1220 Words   |  5 Pagesto understand the most important factors that satisfy the customers when they purchase online. Once the level of the e-satisfaction increases, the purchase intention will increase and online retailers can gain more profit. Among all the factors that will potentially affect online satisfaction, the aim of this essay is to discuss the most important factors which include website design, trust and customer service. Firstly, website design has generally become a crucial step to increase the onlineRead MoreFactors Affecting Online Shopping1438 Words   |  6 PagesFactors Affecting Customers’ Satisfaction in the Environment of Online Shopping 1. Abstract Online shopping is a process of buying and selling of products and services through the Internet. Online shopping has become the fastest-growing industry and Internet users have reported that online shopping is one of their primary uses of Internet. With the help of online shopping, the consumers can purchase clothing, shoes, books, airline and events tickets, foods, computers hardware and so on. In theRead MoreOnline Shopping Conduct And Internet Shopping Essay1659 Words   |  7 Pagesonline shopping to search about the product/service and make a purchase decision to gratify the need. In some cases, instead of looking for intentionally, once in a while potential customers are pulled in by information about merchandise or services joined with the felt need. They then evaluate decisions and pick the specific alternative that best fits their criteria for meeting the obliged need. Finally, the purchase is made and post-purchase services are given. In this term paper I explore the vari ousRead MoreInfluence Of Information Communication Technology On Customers Online Purchasing Behaviour4502 Words   |  19 PagesPROPOSED RESEARCH TITLE THE INFLUENCE OF INFORMATION COMMUNICATION TECHNOLOGY ON CUSTOMERS’ ONLINE PURCHASING BEHAVIOUR: THE CASE OF THE TRAVEL INDUSTRY IN THE UK TABLE OF CONTENT PART ONE: RESEARCH DESIGN PROPOSAL 1 1.0 Background to Study 1 1.1 Statement of Problem 1 1.2 Research Questions 2 1.3 Research Aim and Objectives 2 PART TWO: LITERATURE REVIEW 3 2.0 Introduction 3 2.1 Information and Communication Technology (ICT): Definition 3 2.2 Benefits of ICT to Organisations 4 2.3 The ImpactRead MoreMarketing Plan For A Brand1435 Words   |  6 Pagesproposal will present the customers showing their affinity for a brand by buying the branded products or services or by showing their preference for a specific brand, and bringing more profits and market share in a brand (Keller, 1993). One of the important points that determining the superiority of a brand is its credibility. Credibility can be defined as the believability of branded product information. According to the research by Adams (2013) on the experience of customers purchasing luxury brandedRead MoreOnline Retail Behaviors Of Online Retailing Essay1976 Words   |  8 Pagesenvironment performs a role within the consumers’ behaviour. The aggregate of the environment components affect the consumers’ emotional states influencing their online retailing behaviours. Without organisations strategic systematic and conscious design of online retail environments the performance may suffer compared to the traditional brick and mortar retail setting. The atmospheric stimuli are converted into meaningful information which result in online retail behaviours. If these stimuli do notRead MoreMarketing Management : The Marketing Strategy For Elderly Customers Of Different Geography And Characteristics1432 Words   |  6 Pagesglobalization. Marketing managers are facing the wide range of challenges and opportunities in developing a suitable marketing plan and strategy fo r elderly customers of different geography and characteristics. On one hand, marketing strategies may contain site for the production unit, mode of entry and communication strategies to acquire the customer intention. On the other hand, consumers have more knowledge of products and are well aware of the variety of domestic as well as foreign products and brandsRead MoreInternet Content And The Conversion Rate989 Words   |  4 PagesHow to Personalize Your Content to Increase the Conversion Rate Despite it’s lack of use in for beginners in this industry, personalizing web content is one of the best and well known ways to increase the conversion rate of your content campaigns. Personalization is the quickest path to triggering emotions, and emotions are what ultimately drive your audience to make purchases. It is safe to say that when you start writing your copy as if it’s a descriptive memo, directed at one person, you willRead MoreResearch Paper1655 Words   |  7 PagesPlatform and Their effects on customers’ behaviors Research Meichen Qian University of California, Irvine HWID# 361 Author note Meichen Qian is now at Department of Social Science, University of California, Irvine. This researcher is a final paper for the Social Science 3A courses. Contact: Meichenq@uci.edu Abstract This paper explores five published articles that report on results from research conducted on online platform and the changes they made to the customers’ behaviors. The articlesRead MorePromotion Strategies Essay1678 Words   |  7 Pageskid consumer base, music, animated characters, fun, colorful, packaging would be used to attract children’s attention (â€Å"Kellogg’s Marketing Strategy,† n.d.). The advertising theme could also be weaved into an online story or a game on the product website, with points awarded to kids who play the games, to be exchanged with in-store or online merchandizes associated with the product. Marketing kids cereal to adults. The same attributes of fun and excitement that attract kids to the new cereal would