Internet Marketing for Automobiles essays

Internet Marketing for Automobiles essays In society today, the Internet is a fabulous tool for automobile companies to inform the public about their products. In addition, the Internet serves the consumer, allowing potential customers to research various vehicles they are considering. By bringing customers in through Internet-generated sales leads, the dealers are also able to lower their customer acquisition costs. Above all, the Internet is about the proficient distribution of information. The Internet is used to price vehicles, review cars, check for recall notices and safety standards, as well as to check what a dealer may have in his or her inventory. Within a short time, and with a small amount of effort, the car purchaser can become well informed about all aspects of his or her purchase decision (Keller, Car purchasers in today's market are a vast and varying breed of consumer. According to NFO WorldGroup, one of the leading providers of research-based marketing, car buyers can be segmented into six basic groups. "Status buyers" are those who purchase a specific type of car to show success or gain self-confidence. "Utility buyers" are those motivated to purchase a car simply for transportation. "Adventure buyers" seek freedom and adventure. "Family buyers" are those who purchase a vehicle to aid in the ease of transportation for family, as well as those who purchase a vehicle with their family in mind. "Belonging buyers" purchase cars that allow them to fit into society. Finally, "Attraction buyers" purchase vehicles that attract attention to themselves (NFO WorldGroup, 2003). Among these various types of buyers, there are also external considerations when purchasing a vehicle. While one vehicle may appeal to a certain section of the population based on economical factors, that same vehicle may not appeal to those who see the vehicle as bad for the environment, or bad for current politic...