Sunday, February 23, 2020

Supply Chain Management - Benchmarking Essay Example | Topics and Well Written Essays - 2000 words

Supply Chain Management - Benchmarking - Essay Example Coca-Cola Amatil Company (CCA) is the largest soft drink bottler in Australia. Its headquarters is at Sydney and it supplies to a host of countries in the Asia-Pacific region. In Australia, where it has a 60 percent share of the soft drink market, Coca-Cola Amatil has eight manufacturing and more than 70 distribution sites, each with different products and distribution requirements. It requires several suppliers across many countries to supply various products that go into manufacture of its soft drinks and juices. The presentation covers the need and importance of Supply Chain Management (SCM) for the company. Purchase is the foundation of making an effective Supply Chain. A good purchase will often result in better margins. Organizations have specialist purchase departments. They are informed of the requirements and in turn they organize purchases according to previously laid down policies of the organization or company. Larger organization may have more than one purchasers or even a group of people making purchase decisions. Since there are individuals who finally make decisions their judgment, whether individually or in groups, are influenced by the environment they work in. Kohli (1989) proposed that influence is a function of personal resources or power. Every person has a demographic background that largely consists of his personal resources comprising mainly of ethics and education. His decision is influence by these. The status hierarchy determines the level of power but that can be moderated by the influence of the size, similarity and cohesiveness of the group he works in and th e risk, time and pressure of the situation. These factors when combined influence behaviour in purchase decisions. Sheth (1973) maintains that the psychological world of the decision makers affects purchasing behaviour. This will include the special

Thursday, February 6, 2020

Human Resource Management Models Essay Example | Topics and Well Written Essays - 1500 words

Human Resource Management Models - Essay Example The soft approach appears to be the better option considering the human ability to change and adapt, but as we will see, it cannot be used alone to manage human resources. We need to integrate approaches and find a multidisciplinary approach to dealing with people. How much of people management depends on theory and how much cannot be measured "In theory, practice and in the workplace experience, though people appear to be of central concern, the rich, warm, unpredictable face of humanity are all too clearly absent." Perhaps the most difficult question to answer is whether people are better lead or managed. Do people respond better when encouraged by a leader or when they are managed To begin with, it is necessary to understand what human resource management is and how it works. Every business runs on resources and the one resource that it cannot function without, is its staff. Human resource management is therefore about getting the most out of staff members (Human Resource Management Guide). Human resource management also, however, includes deciding which individuals are better suited to which position as well as conducting sufficient research to determine the best placement of individuals (McNamara 2008). We can now determine what has to be done with regards to human resource management, but there are two ways of going about this: we can either look at the humanistic approach or at the objective 'hard' approach. ... Two schools of thought were developed with hard and soft theories in mind: Harvard and Michigan. Harvard follows the soft model more closely while Michigan is based on the soft model. The normative model seeks to consolidate both the strategic management of the business as well as the interpretive model which is considered soft (Gill: 3). The problem here is that according to Gill (1999) "there are problems in the integration of HRM policy with business strategy and evidence indicates that HRM is more ad hoc than strategic."(Gill 1999: 3). In this case, one cannot assume that what is good for he business is necessarily good for the employee (Gill 1999: 3). The hard model would therefore focus on the employee as a resource, assuming that whatever causes the business to soar, will automatically uplift the employee (Gill 1999: 4). The intuitive problem is that humans are not controllable and they are not constant. Human's cannot be 'paid off' or compensated with more pay without regarding emotions or feelings even though this is a simple solution to a complex issue. In Gill and Meyer (2007) it was ascertained that outsourcing of certain business portions yielded dramatic results (Gill and Meyer 2007: 4). These results were not necessarily good ones, in the sense that businesses no longer had to employ people to do the jobs they could outsource, leading to job-losses and retrenchment. Despite this, there has to be an increase in individual 'soft' model relationships with employees if the employee numbers are smaller (Gill and Meyer 2007: 4-5). According to Gill and Meyer too, human resource management has to "manage the simultaneous pursu it of soft and

Wednesday, January 29, 2020

The Importance of National Belonging in the Development of Nation States Essay Example for Free

The Importance of National Belonging in the Development of Nation States Essay Prior to the late 19th Century Europe consisted of many small states that lacked a sense of unity. The sentiment stirred up in the wake of the French Revolution; the idea of a sovereign people with natural rights and equality appeared attractive to many of these nations. Around this time Europe saw the emergence of Nation States encompassing a people who had a shared history, culture, language, religion and beliefs. How important this sense of national belonging was is something we shall explore by looking at events in such places as Germany, Italy and France. We will decide whether it was patriotism or other factors such as warfare and the rise of industry which had the biggest parts to play on the European stage. Above we have just described the common factors which contribute to making a nation; find one territory with specific boundaries and borders and fill it with these people and you would in theory have made a nation state. However the idea of national belonging is not quite so black and white, nor so easy an idea to prove. Ernest Renan, a noted theologian seemed to realise that rules about having a shared language or shared religion were simply not realistic when taking into account minority communities and religious toleration. Instead Renan makes allowances that in some areas factors such as these would be contributory but actually in his words ‘A nation is therefore a vast solidarity, constituted by the feeling of sacrifice one has made in the past and of those that one is prepared to make in the future. Renan continues stating that it is ‘the clearly expressed desire to pursue a common life. ’ This swing towards nationalism was sparked in part by the cultural movement which followed the Enlightenment period and was known as Romanticism. An era when poetry, music and art were increasingly used to influence the nation, the movement supported ideas such as the importance of national pride giving precedence to ‘senses and emotion over reason and intellect. German artist Caspar David Friedrich captured this sentiment in his painting The Oak Tree in Snow which depicted a barren tree with new life springing from the roots symbolising a lost past with the promise of future new growth. This was particularly poignant as the Oak Tree was a symbol for German national sentiment. Similarly in Italy the poet Ugo Foscolo wrote ‘How thou art humiliated by foreigners who have the presumption to seek to master thee! But who can depict thee better than he who is destined to see hy beauty all his life long? ’ Foscolo’s argued that tourists could not appreciate the greatness of his country, only those who could share in its history can take possession of the pride that accompanies the honour of being Italian. These two examples are interesting because at the time of their publication no Germany or Italy as we know them today yet existed so this at least proves that in the minds of those living by Romanticism values at least thought that national sentiment was desperately important. In addition to the evidence of Romanticism championing the unification cause Germany and Italy shared some other similarities. Firstly, and perhaps most obviously we can tell from studying a ‘before and after’ map. In 1815 Italy was a collection of many smaller states some of which we know were controlled by the Austrian empire and Germany is a jigsaw of German speaking states. However by 1914 clear boundaries had been drawn and both territories are much more obviously defined. Also both countries contained several nationalist activist groups, some public, some as secret societies who all had the same aim of achieving unity but for different reasons and with variations on the end result. In Italy the strength of opinion was such that some organisations were willing to use violence such as in the case of the Carbonari group who proclaimed ‘He alone is worthy of life who loves his country’. Revolutionary group Young Italy was also key in generating public support for the Risorgimento (Resurrection) nationalists. Germany also contained these pressure groups and parties from both countries took part in the rebellions of 1848 and while both had some success, yet another similarity is that both were eventually beaten back in Italy by Austrian intervention and in Germany by the Prussian King Frederick William IV. The revolutions swept across much of Europe leaving thousands dead in the name of unification. This however does not necessarily mean that it was patriotism or an unqualified sense of national belonging that drove them. Other considerations included for businessmen policies for reviving trade, students were concerned about poor job prospects and a lack of social status and peasants wanted an end to the last vestiges remaining of the medieval feudal system. For the peasants at least it is most likely this was their sole motivation as the concept of nationalism would have meant little to them in their daily struggle to feed and clothe their families. Both Germany and Italy appeared to be committed to unification and key figures helped to bring this about. In Germany Gottfried Herder significantly influenced public opinion with his philosophical ideas about human nature. Herder placed huge importance on national language ‘Has a people anything dearer than the speech of its fathers? ’ He goes on to say that the culture of a people ‘thrives only by means of the nation’s inherited and inheritable dialect. ’ This idea is so fundamental to Herder’s beliefs that he says ‘no greater injury can be inflicted on a nation than to be robbed of her national character, the peculiarity of her spirit and her language’. Herder however gives little consequence to the political aspects and it is possible therefore that the changes which inevitably took place in Germany were not due to his romanticism based contributions but this does tell us how strongly he felt about the importance of national sentiment. In Italy it was figures such as Count Camillo di Cavour who propelled the unification forward but his motives were much different from that of Herder. Cavour conspired with Napoleon III of France against the Austrians which resulted in several territories becoming part of Sardinia where Cavour happened to be Prime Minister. Giuseppe Garibaldi was a respected military commander throughout this period of war whose notable success was motivated by his vision of a united Italy. Unification of both countries was hardly plain sailing and problems arose for various reasons. Italy perhaps suffered because the reason for the unification had been more political than sentimental. Massimo d’Azeglio, a pro nationalist is believed to have said ‘We have made Italy, now we have to make Italians. ’ The death of Camillo di Cavour regardless of his motives was described as ‘the architect of national unity’ and his death in 1861 was a definitive blow to the cause. Germany’s problems centralized around regional rivalries with people confused as to whether they first belonged to their region or their country, this was certainly the case with some Bavarians. It has commonly been supposed that all of the events leading to unification of countries such as Germany and Italy and the revolutions that shook Europe were triggered in France by the revolution of 1789-1799 as can be seen in this statement; ‘The French Revolution completed the nation which became one and indivisible’. Many in France had sought an end to an absolute monarchy and what was deemed an autocratic domination by the French government. Instead they hoped for a shift towards modernity where all men would be equal under the law and have no special privileges simply because one happened to be born aristocratic or have an elitist position in society. The end of feudalism and the ‘ancien’ (old) regime gave way to new ideas summarised once more by Ernest Renan ‘It is France’s glory to have proclaimed, through the French Revolution, that a nation exists by itself The principle of nationhood is ours’. It would be reasonable then to suppose that France had enjoyed great success in providing a patriotic example that other countries hoped to follow and yet once again we find resistance and also some contradictions. While some supported unity for political reasons such as in the case of the Leon Gambetta, a French statesman who supported republicanism, he said in a letter to the leader of the Breton armed forces in 1870 ‘I beg you to forget that you are Bretons, and to remember only that you are French. While a novelist later in 1884 remarked ‘the word patrie signifies nothing and stirs nothing. It exists no more in local speech than in local hearts. ’ It is hard to assimilate all the opinions and motivations for why the French either supported or rejected the idea of national belonging but it does seem that the more urbanised areas, under the direction of intellectuals, students and politicians for their own agendas were more in favour of being ‘Frenchmen’ than those who resided in more isolated, rural communities occupied mostly by peasant farmers who wanted peace not war. Peasant farmers in particular were to suffer greatly when we consider how the rise of industry commonly termed as the industrial revolution were to affect national feelings. While the ending of feudalism had allowed some peasantry to buy small patches of land, for others, some who were affected by the enclosure laws could find themselves as landless labourers unable to grow their food or gather fuel from common land. In Britain the Chartism movement of 1839 sought to represent all workers who found themselves in a piteous position uniting opinion against social injustice. We are bowed down under a load of taxes our traders are trembling on the verge of bankruptcy, our workmen are starving, capital brings no profit and labour no remuneration. ’ Chartists and their Parisian counter parts the Artisans identified themselves as socialists. Obviously this was a time of great economic change and awareness of class distinctions at the time of the industrial boom was growing. Karl Marx was a German radical whose notion of Socialism was closely linked to that of Communism which he and his colleague Frederick Engels was active in promoting. Marx was particularly concerned about the struggle of society with relevance to these class distinctions. He highlighted in his ‘The Communist Manifesto’ ‘The history of all hitherto existing society is the history of class struggles’ Marx states that the working class (proletariat) and the new middle class (bourgeoisie) are fighting these ‘class struggles’ over the means of production. He claims that the bourgeoisie exploits the proletariat and was motivated by ‘naked self-interest. He goes on to say however that the lower bourgeoisie class will also suffer as the higher middle class overtake them too. ‘Partly because their diminutive capital does not suffice for the scale on which modern industry is carried on their specialised skill is rendered worthless by new methods of production. ’ Marx’s conclusion being that eventually the middle classes and the working class would find themselves in much the same situation and have more in common. This therefore was the significant factor pointing towards nationalism and not the sense of national belonging or sentiment itself. Having considered the factors which were successful in bringing about unification it appears that political reasons had the greater impact. Cavour enjoyed success in Italy through negotiations which involved war and gaining new territory. Herder in Germany relied on sentimental and romanticism theories but Germany encountered difficulties in rallying the nation who were confused about their regional or national identity. Educated French sectors of society were enthusiastic but failed to significantly influence the peasantry while radicals like Marx renounced any importance of the idea of national belonging. Still it is impossible to ignore that there were many individuals such as Foscolo, Friedrich and Garibaldi who shared a united vision of a united country but it is unlikely that their sense of national belonging was the major significant factor in the development of nation states.

Monday, January 20, 2020

Essay --

George Washington was the first President of the United States. He was elected on April 30, 1789 Washington had the respect of everyone. Washington had many intriguing qualities. An example would be his quality of concern for his men. Throughout the Revolutionary War, Washington lost many of the battles, but he chose to lose them, rather than to win and risk all of his men’s lives. He made tactical retreats to save his men. George Washington, our first President, won over the hearts and earned the respect of the people of the United States because of his strong character, and not because of his political genius. In fact he never even went to college, due to lack of money. George Washington had the respect of not only politicians, lawyers, wealthy plantation owners, but also the respect of people who were not considered to be people. Such peoples included slaves and women. A man named Phyllis Wheatley became the first black poet of America. He talks about Washington’s greatness at the Siege of Boston in one of his poems, claiming virtue to always be at his side. Another poem was wri...

Sunday, January 12, 2020

Grammar in Context

Elbaum, Sandra. 2001. Grammar in Context 3rd ed. Boston: Heinle & Heinle Publishers. Grammar in Context by Sandra N. Elbaum is an interesting approach to teaching grammar. Elbaum encases grammar in a much more useful mantle by using real life examples of U. S. culture and history. Grammar is an important part of language, but it is technical, abstract, and boring. In order for a text to engage a student it must be interesting and relevant to their lives. I think Grammar in Context could be effective because it does this by integrating grammar into the real world. I thought the foreword by the author was very touching. She starts off by giving an example from her own life showing how important it is to include real life contexts into language learning. She tells of being a child and having not only having to explain the language to her Polish born parents but also the culture. This is a fitting start to a language text because; what is a language without culture. They are intrinsically linked. The text starts off with a review. I think this is important because ESL students are not always at the same place in every category of language learning. Placement tests do their best to place students in an appropriate level, but learning a language is not like other subjects. For example, if you miss the lesson on the Korean War in history class you would still be able to understand a lesson on the Vietnam War. Language is much more integrated. If you don’t have a strong foundation it is very difficult to progress. Having a review section in the beginning allows teachers to quickly find weaknesses in any fundamental areas, and address these problems in the beginning of the course. I liked that lesson one began with creating a resume and cover letter. A resume is a very technical but also very necessary composition for many ESL students. So often the people who emigrate to the U. S. are well educated professionals who are prevented from rising to their full potential because of a language barrier. The key to getting a good job is usually a good resume and by learning this skill early on ESL students who want a successful job will have one less obstacle. The basic setup of each chapter is user friendly. I like how the chapters begin with a text and the grammar focus of each chapter is highlighted in each text. This gives students a chance to learn deductively, and see grammar in use in real life situations. After the opening text the grammar rules are given and exercises are provided for practice. At the end of each chapter the lessons are summarized to give a final quick look at the content of the chapter. The next section â€Å"Editing Advice† seems very helpful to me. In this section examples are given of the grammar used incorrectly then corrected. I think correction is an important tool in learning. Knowing what you can’t do, or what is incorrect in a language is often as important as knowing what you can do. The last part of the chapter has an important section called â€Å"Outside Activities† this section provides activities that prompt students to look for examples of their grammar lessons in authentic texts outside of the classroom. â€Å"Outside Activities† is a vital section because one failing of all text books is the fact that they cannot stay current. Things are always changing so fast in life that it is impossible to include authentic texts that are up to date after the publishing process, the distribution process, and finally introduction into the classroom. By encouraging students to look outside the classroom the most recent and relevant examples of grammar in use are able to be incorporated into the educational process. The section on â€Å"Internet Activities† is similar but encourages students to use the computer to find grammar in context. This skill could be very useful for less tech savvy ESL students. Providing grammar in context is an important aspect of teaching because it takes a dull but necessary subject and makes it more relevant. ESL students are often very busy, and by combing lessons on grammar and U. S. culture kills to birds with one stone. It would be possible to teach grammar using irrelevant topics, but why would anyone want to do that when it’s so easy to incorporate real life contexts into everyday lessons. Word Count: 723

Saturday, January 4, 2020

The Importance Of Technology, The Future Of Education

Technology is the Future of Education Do you remember when you had to plug a cable into the phone jack then plug that cord into the computer just to use the dial up internet? How about when you called someone who was currently on the dial up internet, the phone would make that dreadful noise because when using dial up internet you couldn’t use the phone and the internet at the same time. Then times changed and wireless internet came out and wasn’t that just the best creation ever. Who knew you could talk on the phone and use the internet? Not long after wireless internet came out high-speed internet was created as well. Not only could you talk on the phone and be on the internet, but you could do all of this in HIGH SPEED. With the†¦show more content†¦A skill that a teacher must have is that they have a love for learning and by that they should learn from their students as well. Bergen then says how she thought it â€Å"would be useful to look at technology i n teaching from the perspective of an â€Å"expert† the kind of expert whom teachers encounter daily in their classrooms: their student† (Bergen, 1999, p.116). This is such a great experience for teachers because their students can help them learn as well. Technology bonds the relationship of both the teacher and the student. Higher Education Starts with Technology The 21st century is all technology, phones, computers, and televisions. They are everywhere and students need become technologically sound because this will help them adapt our every changing society. In the journal The Lecture: A Teaching Strategy through the Looking Glass writes â€Å"specifically if a student does not have a computer and does not have access to the internet they are at a disadvantage and in more recent time† (Perrin, Laing, 2014 p.67-77). If students do not have a computer they will not do as well as other students who do. Students will comprehend what they learn if they are engaged with the subject they are studying. Technology helps keep students engaged according to according to the Journal of Systemics, Cybernetics and Informatics who has done research on secondaryShow MoreRelatedComputer Technology : A Educational Study1391 Words   |  6 Pageseducational study, an analysis of the †futuristic student† will define the increasing importance of computerized education as a way to dictate the needs of the student in the increasing role of information technology (IT) in the 21st contrary. In modern schools, the necessity of computerized education will provide stude4nts of the future with the necessary skills to participate in jobs related to this field of technology. Computers will become a more central part of educational curriculums, since theRead MoreAs Some Schools Plunge Into Technology, Poor Schools Are1257 Words   |  6 Pagesplunge into technology, poor schools are left behind. (2012, January 24). 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In fact, many believe a good education can secure a better future. Furthermore,Read MoreThe Importance Of Digital Writing1613 Words   |  7 Pageslaptop, or a home desktop computer. The constant upgrading in technology has transformed our world as we know it. The advancements in digital writing ,even with it’s challenges, has a grave importance in education and in many career fields. To begin, digital writing has a hefty importance in both schools and in many careers. In the article â€Å"What is Digital Writing and Why Does it Matter†, explains what digital writing is and what importance it has on our everyday lives (NWP 1). According to the NationalRead MoreReasons For Trust Or Distrust Universities1647 Words   |  7 PagesSamin Saju (Sam) Eng Acad Discourse I 12 October 2015 Paper 2 Draft 2 Prof. Cusumano Reasons to Trust or Distrust Universities to Provide Effective Ethical Education All the college students are expected to know the principles of ethics and morals without a lecture. 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This is important because computer science compels students to create problem to solving thusRead MoreComparison contrast essay on the perspectives of Neil Postman and Thomas Friedman on technology and education1093 Words   |  5 Pagesï » ¿Topic: Comparison-contrast essay on the perspectives of Neil Postman and Thomas Friedman on technology and education Final Draft   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Thomas Friedman and Neil Postman both have strong beliefs as it pertains to technology and education. However each of their respective opinions contains minimal similarities and a vast amount of differences. Friedman and Postman both recognize that incorporating technology into the learning process is beneficial to students. However the volume in which these resourcesRead MoreThe Impact Of Technology On Education And Developing The Educational Process1280 Words   |  6 PagesThroughout the entire history of mankind, education has been by far one of the most important pillars of any human’s life. 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Friday, December 27, 2019

How Website Design Influences Customers Purchase Intentions

How Website Design Influences Customers’ Purchase Intentions Along with the rapid development of and people’s reliance on Internet, online retailing has become an essential way for retailers to sell their products to customers (Yulin et al. 2014). Retailers increasingly shift their focus to online retailing because of the consecutive decreases in customer traffic to physical stores (Banjo Ziobro, 2014; Yulin et al. 2014). Customers indicate that online shopping brings them greater convenience, various options, and instant comparisons between products; meanwhile, retailers state that online retailing lower the cost and access to larger geographic customers (Banjo Ziobro, 2014). Today, tremendous growth of online retailing intensifies the competition among online retailers and leads to higher customer expectation. Remote shopping environment allows customers easily compare different shopping websites, and switch to another one if they are not satisfied. According to Nie lsen Global Survey of Loyalty Sentiment (2013), it shows that customers have highest online switching intentions in online retailers (p. 9); therefore, how to drive customer traffic and retain customer loyalty to online shopping websites has become the new challenge of online retailers. There are many factors influencing purchase intentions in online shopping, and website design is one of the essential factors (Cho Kim, 2012). Website design of online shopping websites not only implies aesthetics butShow MoreRelatedWebsite Design, Trust And Customer Service1220 Words   |  5 Pagesto understand the most important factors that satisfy the customers when they purchase online. Once the level of the e-satisfaction increases, the purchase intention will increase and online retailers can gain more profit. Among all the factors that will potentially affect online satisfaction, the aim of this essay is to discuss the most important factors which include website design, trust and customer service. Firstly, website design has generally become a crucial step to increase the onlineRead MoreFactors Affecting Online Shopping1438 Words   |  6 PagesFactors Affecting Customers’ Satisfaction in the Environment of Online Shopping 1. Abstract Online shopping is a process of buying and selling of products and services through the Internet. Online shopping has become the fastest-growing industry and Internet users have reported that online shopping is one of their primary uses of Internet. With the help of online shopping, the consumers can purchase clothing, shoes, books, airline and events tickets, foods, computers hardware and so on. In theRead MoreOnline Shopping Conduct And Internet Shopping Essay1659 Words   |  7 Pagesonline shopping to search about the product/service and make a purchase decision to gratify the need. In some cases, instead of looking for intentionally, once in a while potential customers are pulled in by information about merchandise or services joined with the felt need. They then evaluate decisions and pick the specific alternative that best fits their criteria for meeting the obliged need. Finally, the purchase is made and post-purchase services are given. In this term paper I explore the vari ousRead MoreInfluence Of Information Communication Technology On Customers Online Purchasing Behaviour4502 Words   |  19 PagesPROPOSED RESEARCH TITLE THE INFLUENCE OF INFORMATION COMMUNICATION TECHNOLOGY ON CUSTOMERS’ ONLINE PURCHASING BEHAVIOUR: THE CASE OF THE TRAVEL INDUSTRY IN THE UK TABLE OF CONTENT PART ONE: RESEARCH DESIGN PROPOSAL 1 1.0 Background to Study 1 1.1 Statement of Problem 1 1.2 Research Questions 2 1.3 Research Aim and Objectives 2 PART TWO: LITERATURE REVIEW 3 2.0 Introduction 3 2.1 Information and Communication Technology (ICT): Definition 3 2.2 Benefits of ICT to Organisations 4 2.3 The ImpactRead MoreMarketing Plan For A Brand1435 Words   |  6 Pagesproposal will present the customers showing their affinity for a brand by buying the branded products or services or by showing their preference for a specific brand, and bringing more profits and market share in a brand (Keller, 1993). 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Personalization is the quickest path to triggering emotions, and emotions are what ultimately drive your audience to make purchases. It is safe to say that when you start writing your copy as if it’s a descriptive memo, directed at one person, you willRead MoreResearch Paper1655 Words   |  7 PagesPlatform and Their effects on customers’ behaviors Research Meichen Qian University of California, Irvine HWID# 361 Author note Meichen Qian is now at Department of Social Science, University of California, Irvine. This researcher is a final paper for the Social Science 3A courses. Contact: Abstract This paper explores five published articles that report on results from research conducted on online platform and the changes they made to the customers’ behaviors. The articlesRead MorePromotion Strategies Essay1678 Words   |  7 Pageskid consumer base, music, animated characters, fun, colorful, packaging would be used to attract children’s attention (â€Å"Kellogg’s Marketing Strategy,† n.d.). The advertising theme could also be weaved into an online story or a game on the product website, with points awarded to kids who play the games, to be exchanged with in-store or online merchandizes associated with the product. Marketing kids cereal to adults. The same attributes of fun and excitement that attract kids to the new cereal would