How Website Design Influences Customers Purchase Intentions

How Website Design Influences Customers’ Purchase Intentions Along with the rapid development of and people’s reliance on Internet, online retailing has become an essential way for retailers to sell their products to customers (Yulin et al. 2014). Retailers increasingly shift their focus to online retailing because of the consecutive decreases in customer traffic to physical stores (Banjo Ziobro, 2014; Yulin et al. 2014). Customers indicate that online shopping brings them greater convenience, various options, and instant comparisons between products; meanwhile, retailers state that online retailing lower the cost and access to larger geographic customers (Banjo Ziobro, 2014). Today, tremendous growth of online retailing intensifies the competition among online retailers and leads to higher customer expectation. Remote shopping environment allows customers easily compare different shopping websites, and switch to another one if they are not satisfied. According to Nie lsen Global Survey of Loyalty Sentiment (2013), it shows that customers have highest online switching intentions in online retailers (p. 9); therefore, how to drive customer traffic and retain customer loyalty to online shopping websites has become the new challenge of online retailers. There are many factors influencing purchase intentions in online shopping, and website design is one of the essential factors (Cho Kim, 2012). Website design of online shopping websites not only implies aesthetics butShow MoreRelatedWebsite Design, Trust And Customer Service1220 Words   |  5 Pagesto understand the most important factors that satisfy the customers when they purchase online. Once the level of the e-satisfaction increases, the purchase intention will increase and online retailers can gain more profit. Among all the factors that will potentially affect online satisfaction, the aim of this essay is to discuss the most important factors which include website design, trust and customer service. Firstly, website design has generally become a crucial step to increase the onlineRead MoreFactors Affecting Online Shopping1438 Words   |  6 PagesFactors Affecting Customers’ Satisfaction in the Environment of Online Shopping 1. Abstract Online shopping is a process of buying and selling of products and services through the Internet. Online shopping has become the fastest-growing industry and Internet users have reported that online shopping is one of their primary uses of Internet. With the help of online shopping, the consumers can purchase clothing, shoes, books, airline and events tickets, foods, computers hardware and so on. In theRead MoreOnline Shopping Conduct And Internet Shopping Essay1659 Words   |  7 Pagesonline shopping to search about the product/service and make a purchase decision to gratify the need. In some cases, instead of looking for intentionally, once in a while potential customers are pulled in by information about merchandise or services joined with the felt need. They then evaluate decisions and pick the specific alternative that best fits their criteria for meeting the obliged need. Finally, the purchase is made and post-purchase services are given. In this term paper I explore the vari ousRead MoreInfluence Of Information Communication Technology On Customers Online Purchasing Behaviour4502 Words   |  19 PagesPROPOSED RESEARCH TITLE THE INFLUENCE OF INFORMATION COMMUNICATION TECHNOLOGY ON CUSTOMERS’ ONLINE PURCHASING BEHAVIOUR: THE CASE OF THE TRAVEL INDUSTRY IN THE UK TABLE OF CONTENT PART ONE: RESEARCH DESIGN PROPOSAL 1 1.0 Background to Study 1 1.1 Statement of Problem 1 1.2 Research Questions 2 1.3 Research Aim and Objectives 2 PART TWO: LITERATURE REVIEW 3 2.0 Introduction 3 2.1 Information and Communication Technology (ICT): Definition 3 2.2 Benefits of ICT to Organisations 4 2.3 The ImpactRead MoreMarketing Plan For A Brand1435 Words   |  6 Pagesproposal will present the customers showing their affinity for a brand by buying the branded products or services or by showing their preference for a specific brand, and bringing more profits and market share in a brand (Keller, 1993). One of the important points that determining the superiority of a brand is its credibility. Credibility can be defined as the believability of branded product information. According to the research by Adams (2013) on the experience of customers purchasing luxury brandedRead MoreOnline Retail Behaviors Of Online Retailing Essay1976 Words   |  8 Pagesenvironment performs a role within the consumers’ behaviour. The aggregate of the environment components affect the consumers’ emotional states influencing their online retailing behaviours. Without organisations strategic systematic and conscious design of online retail environments the performance may suffer compared to the traditional brick and mortar retail setting. The atmospheric stimuli are converted into meaningful information which result in online retail behaviours. If these stimuli do notRead MoreMarketing Management : The Marketing Strategy For Elderly Customers Of Different Geography And Characteristics1432 Words   |  6 Pagesglobalization. Marketing managers are facing the wide range of challenges and opportunities in developing a suitable marketing plan and strategy fo r elderly customers of different geography and characteristics. On one hand, marketing strategies may contain site for the production unit, mode of entry and communication strategies to acquire the customer intention. On the other hand, consumers have more knowledge of products and are well aware of the variety of domestic as well as foreign products and brandsRead MoreInternet Content And The Conversion Rate989 Words   |  4 PagesHow to Personalize Your Content to Increase the Conversion Rate Despite it’s lack of use in for beginners in this industry, personalizing web content is one of the best and well known ways to increase the conversion rate of your content campaigns. Personalization is the quickest path to triggering emotions, and emotions are what ultimately drive your audience to make purchases. It is safe to say that when you start writing your copy as if it’s a descriptive memo, directed at one person, you willRead MoreResearch Paper1655 Words   |  7 PagesPlatform and Their effects on customers’ behaviors Research Meichen Qian University of California, Irvine HWID# 361 Author note Meichen Qian is now at Department of Social Science, University of California, Irvine. This researcher is a final paper for the Social Science 3A courses. Contact: Meichenq@uci.edu Abstract This paper explores five published articles that report on results from research conducted on online platform and the changes they made to the customers’ behaviors. The articlesRead MorePromotion Strategies Essay1678 Words   |  7 Pageskid consumer base, music, animated characters, fun, colorful, packaging would be used to attract children’s attention (â€Å"Kellogg’s Marketing Strategy,† n.d.). The advertising theme could also be weaved into an online story or a game on the product website, with points awarded to kids who play the games, to be exchanged with in-store or online merchandizes associated with the product. Marketing kids cereal to adults. The same attributes of fun and excitement that attract kids to the new cereal would

International Business Landscape T2 - 2555 Words

International Business Landscape: T2 (Tea Too) is a tea heaven, a tea-lovers’ heaven. It is a premium brand established in 1996 in Australia over 18 years ago and cherished internationally by all tea devotees. It has 60 stores throughout in Australia, New Zealand, the United Kingdom, and America. However, the first retail outlet is located in Brunswick Street, Fitzroy. Maryanne Shearer is the creative director of T2 - Australia’s leading tea retailer, with largest range of tea and tea wares in Australia. It offers the country’s largest range of premium, fragrant tea and tea wares from all around the globe. Tea devotees can spend hours at their taster table, trying all the different types of hot and cold teas they have come up with. It’s†¦show more content†¦Shearer turned T2’s loose-leaf, basic tea products into premium products. According to Shearer, T2 has a depth of knowledge of tea and has pioneered sustainability in the industry (T2 Website). Shearer’s tea-focused retail chain, T2 has been purchased by tea giant Unilever in 2013 which owns Lipton brand. T2 is a great Australian success story and a story that now intends to continue with Unilever. On this acquisition, Shearer commented, â€Å"We are delighted that we have found a home for T2 that has such a depth of knowledge of tea and has pioneered sustainability in the industry. Both I and the T2 team are looking forward to working alongside new colleagues in Unilever’s tea business to realise the full potential of the business we have spent the last 17 years building.† (Unilever Website) Role of Organizational Behaviour at the Company Organizational behaviour is field of study that investigates the impact that individuals, group, and structure have on behaviour within the organization. It is the study and application of knowledge about how people act within organizations. It covers three determinants of behaviours in organizations: individuals, groups, and structure. At T2, the staff and employees focused on making sure that each and every T2 customer is satisfied and enjoy having tea and should have memorable experience. At T2, entire team is dedicated to get knowledge about tea, which far exceeds the requirements of

Business Context Wesfarmers

Question: Discuss about the Business Contextfor Wesfarmers. Answer: Wesfarmers was formed in 1914 as Western Australian Farmers Cooperative and since then it has reached to one of the largest listed companies in Australia. It has the headquarter in Western Australia and their assorted business operations involves convenience stores, hotels, liquor, supermarkets, departmental stores, office supplies and products used for the improvement of homes. Wesfarmers are one of the biggest private sectors for the employers that are employing around 220,000 and shareholders amounted to 530,000 (Wesfarmers.com.au, 2017). The main objectives of the firm is to offer a satisfactory service to their customers and return to their shareholders through fulfilling the requirements of their consumers by providing services and goods on professional and competitive basis, offering safe working atmosphere for the staffs and rewarding the good performers and offering opportunities for career growth. Furthermore, they want to contribute to the prosperity and growth of the nations in which it operates through existing operations in efficient way and placing more emphasis on the environment protection factor. Operation with honesty and integrity in carrying out the dealing both outside as well as inside the entity is their main aim. Over the past few years, they were able to reduce the injury rate from 15.2% to 33.4% and promoted diversity in their workplace with more than 3,300 employees that were identified as indigenous (Zentes, Morschett Schramm-Klein, 2017). As there are continuous changes in the global environment, various nations are going through the impact of increasing temperature, shortages of water and scarcity in food supplies. These changes have serious impact for the employees, communities, customers and economies. They are proactive regarding managing these issues as reacting to climatic changes will provide considerable environmental, social and economic benefits to all. Wesfarmers respond towards the climatic changes in 2 ways, primarily, actively managing and monitoring the emissions of their greenhouse gas and decrease them wherever possible and secondarily, through working to recognize the risks that take place due to changes in climate for the business and identify those risks (Chapple Humphrey, 2014). They are aware about the risks associated with their operation and importance of identifying, managing and monitoring the risks. They are facing the strategic risks from the increased competition, digital interference wit hin the structure of industry, ineffective implementation of strategies and loss of the efficient key managerial personnel. While operating, they face various challenges for loss of important deliveries or infrastructures that involves IT systems, fear of data security loss and integrity, business interference from the disputes in the industry, accidents and stoppages in work and inherent risks involved in sale and distribution of products. Further, the company faces risks from the regulatory authorities with regard to non-compliance of standards, regulations and applicable laws. Financial risks that are faced by the organization are reduction in access of fund, adverse movement in commodity prices and currency volatility (Hubbard, Rice Galvin, 2014). The board of the Wesfarmers are committed towards providing the satisfactory return to their shareholders and satisfying their corporate governance responsibilities and obligations for the best interest of the stakeholders and the organization. Their operations are aligned with the ASX Corporate Governance Councils recommendations issued on 27th march of 2014 and the Corporate Governance Principles (Sullivan Gouldson, 2016). To provide value to their customers and employees over the long run, Wesfarmers are committed to manage their environment and community proactively. Ten principles that are related to the sustainability issues and recognized as the most material fact to the organization are through: (1) Providing consistent focus for making the workplace safe (2) offering opportunities to the employees to improve their performance and career development (3) continuously trying to create an environment for work that is inclusive in nature with special attention to gender diversity and including the peoples from Torres Strait Island and aboriginal people (4) promising for respectful and strong relationship with the suppliers (5) promising to offer the customers with safe goods and services (6) continuously working towards reducing the intensity of emissions and improving the resistance level against the changes in climate (7) trying to reduce the waste from water and landfill and using that wherever is possible (8) maintain strict policies for corporate governance in all of their businesses (9) creating a positive involvement to the people, wherever they operate and (10) striving to generate products in responsible way when working with the suppliers to develop their environmental and social practices (Adams, 2016). Wesfarmers take advantages of various strategies over the leadership management, organizational structure, investment control, capital asset calculation and organizational control. They also use the diversification strategy. They have 9 business units and divisions that involves various products related to safety, coal, energy, Kmart, Target, Coles and each of the divisions are looked after by the board of members that include executives from their divisions, corporate offices and business divisions. Each of the division has its own rules and regulation for the operation and is responsible for implementing the strategies for the business and divisions. The acquisition strategy of Wesfarmers is mainly of 2 types, that is, add-on business or additional business and the additional division. The Howard Smith that deals in hardware products was acquired as an additional business and added to their existing business of Burnings. Moreover, Coles was also acquired as an additional division t o this group as add-on division. The strategy of Wesfarmers at business level is different from others as they have 9 divisions and each of the division can have its own strategy and each division also had different departments for corporate services. However, all the divisions are required to attain the goal that is calculated in terms of return on equity and the return on capital. Furthermore, they require to provide their individual balance sheet. They have a set for minimum return rate at their division as well as business level. From analysis of their operation, structure and environment, it is identified that the factors that have an impact on the company are the political factors, sociological factor, economic factor, technological factor, environmental factor and legal factors (Rowe et al., 2014). The government of Australia has established a legislative framework for the mining operation and the state government can implement various laws depend on the situation. The exploitation activity is looked after by the agreement of state government. Moreover, the law regarding the carbon tax is also been issued. Thus the resource business and energy division is governed by the regulations and the company shall be concerned about the cost of carbon tax and the agreement of state government (Sullivan Gouldson, 2016). Owing to the recession in global economy the sales of Kmart, Target and Coles were highly impacted. Increase of unemployment level may lead to reduction of revenue from the insurance and office supplies. However, the Coles group was the second biggest in the supermarket chain from Australia having more than 745 stores (Klettner, Clarke Boersma, 2014). In the Australian culture, it is very common for a family to spent large amount of money in supermarkets and the housewives from Australia are more likely to purchase products costing more than $100 per week for their families from supermarket. Therefore, the Coles group has good opportunity of earning good money from the Australian family (Akbar Ahsan, 2014). One of the best mining nations around the globe is Australia. Their mining industry and mine resources are better than many countries around the world. Their mining firms make the combination of most innovative technologies, products, equipments and services with a view to create the production more efficiently while promoting the safety in processing of mineral, new technology and environmental protection (Farivar et al., 2016). The legal system of Australia is very sound and involves the laws for natural resources, labour related laws and various business laws. These laws must be followed by Wesfarmers strictly to assure the implementation of crucial management criteria (Jones, Comfort Hillier, 2014). It is concluded from the above discussion that Wesfarmers is conducting their business in well manner and comply all the necessary rules and regulations of Australia. To increase the revenue, Coles started cooperating with Shell for providing petrol services. Coles also have big market share from Australia that can offer the shareholders with high return. Australian people are more likely to prefer the one-stop shopping, Burnings offers wide range of hardware products with competitive prices while Kmart and Target sell electronics and cloth at minimum price. All these factors will contribute for earning high revenue. Their diverse business involves energy, mining, coal, fertilizers and chemicals. They must utilize a good technical foundation for assuring the development of the enterprise. They should also focus more on environment protection as the natural resources in Australia are managed very well and the government of Australia always focuses on protection of environment. References: Adams, M. A. (2016). Contemporary case studies in corporate governance failures.Governance Directions,68(6), 335. Akbar, S., Ahsan, K. (2014). Analysis of corporate social disclosure practices of Australian retail firms.International Journal of Managerial and Financial Accounting,6(4), 375-396. Chapple, L., Humphrey, J. E. (2014). Does board gender diversity have a financial impact? Evidence using stock portfolio performance.Journal of Business Ethics,122(4), 709-723. Farivar, F., Farivar, F., Scott-Ladd, B., Scott-Ladd, B. (2016). Growing corporate social responsibility communication through online social networking in Iran.International Journal of Organizational Analysis,24(2), 274-290. Home. (2017). Wesfarmers.com.au. Retrieved 15 April 2017, from https://www.wesfarmers.com.au/ Hubbard, G., Rice, J., Galvin, P. (2014).Strategic management. Pearson Australia. Jones, P., Comfort, D., Hillier, D. (2014). Environmental and Social Programmes and Rapidly Growing Retailers.Economia Seria Management,17(1), 5-17. Klettner, A., Clarke, T., Boersma, M. (2014). The governance of corporate sustainability: Empirical insights into the development, leadership and implementation of responsible business strategy.Journal of Business Ethics,122(1), 145-165. Rowe, A. L., Nowak, M., Quaddus, M., Naude, M. (2014). Stakeholder engagement and sustainable corporate community investment.Business Strategy and the Environment,23(7), 461-474. Sullivan, R., Gouldson, A. (2016). The Governance of Corporate Responses to Climate Change: An International Comparison.Business Strategy and the Environment. Sullivan, R., Gouldson, A. (2016). The Governance of Corporate Responses to Climate Change: An International Comparison.Business Strategy and the Environment. Zentes, J., Morschett, D., Schramm-Klein, H. (2017). Corporate Social Responsibility. InStrategic Retail Management(pp. 207-226). Springer Fachmedien Wiesbaden.

Jessie Popes poem Whos for the game Research Paper Example

Jessie Popes poem Whos for the game? Paper Although both of these poems deal with the subject of war, the poets attitude towards war differs dramatically. Jessie Popes poem Whos for the game? supports war and encourages young men to go off and fight. The whole poem plays heavily on the young mens guilt and promotes the so-called glory of war. Wilfred Owens poem Dulce et Decorum est takes a very different attitude towards war. Owen shows the reality and horror of war whilst also addressing those who encourage men to go off to war. He is very bitter towards poets like Jessie pope the two poets did have a strong dislike for each other. Popes poem is an extended metaphor. It compares war to a game or sport. It is a very personal poem as pope addresses each young man individually. Come along, lads Popes poem has a heroic mood. It promotes the glory of war whilst convincing men that going to fight will be fun. We will write a custom essay sample on Jessie Popes poem Whos for the game? specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Jessie Popes poem Whos for the game? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Jessie Popes poem Whos for the game? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Who would much rather come back with a crutch Than lie low and be out of the fun? The atmosphere of Wilfred Owens poem is much different. It differs within the three stanzas showing how the soldiers mood changes whilst they are serving their time fighting. The first stanza has a melancholy and fatigued atmosphere, using word such as trudge, tired and cursed. The second stanza is quick moving to portray the panic of a gas attack. This is achieved by contrasting the previous heavy words of the last stanza with the panicked short words of this stanza. Gas! Gas! Quick, boys! There is then a two lined verse, which gives the reader time to pause and take in the horror of the gas attack. The last verse is much more embittered and resentful as it addresses those who encourage the young men to go off and fight. It seems as though Owen holds a grudge against these people, as there is a hint of sarcasm in his tone. My friend, you would not tell with such high zest The purpose of each poem also differs greatly. Pope writes to persuade men to go to war. Pope, not ever having experienced the fighting of war herself, encourages men to go to battle without really knowing the subject she is promoting. However, Owens poem is in response to poems such as Popes. Its purpose is to show poets like Pope the reality of war and its horror. His aim is to show these poets that war is not heroic or glorious and should not be promoted with such zest. Knock-kneed, coughing like hags, we cursed through sludge, The structure of each poem represents its meaning. Dulce et Decorum est has uneven stanzas, reflecting the uncertainty of the situation the soldiers were put in. ie. Not knowing what would happen next. It has 4 stanzas, each varying in length as the poem progresses. Popes poem, however is a much more regular, evenly structured poem. It has 4 stanzas like Owens poem but they are of equal length. This reflects the poems simplicity and perhaps ironically shows the poets naivety. It shows the lack of true understanding the poet has of war. Both poems contain a regular ABAB rhyme pattern. However Owens poem has a slightly more complex rhyme pattern at the end of each stanza. This reflects the poems ominous atmosphere and the soldiers need for certainty amongst the uncertainty around them. Again, there are differences between the two poems in imagery. Whos for the game? does not have much imagery. It relates to a game throughout the poem but there is not much description of anything. The language used is colloquial to add a personal touch to the poem. Come along, lads At the end of the poem, Pope personifies the country and likens it to a girlfriend or wife to play on the guilt of the young men even more. Your country is up to her neck in a fight, And shes looking and calling for you. Wilfred Owen uses much more imagery in his poem. His describes in a fair amount of detail the aspects of war, such as the fatigue and the witnessing of a fellow soldier dying in a gas attack. In these descriptions, Owen uses different methods to emphasise the imagery, for example when he describes his friend being killed by the gas he uses a simile. And floundring like a man in fire or lime He also uses an extended metaphor of drowning when talking about the gas attack. He repeats the word drowning to give a dramatic effect. In the fourth stanza, when he is describing the real aspects of war, Owen uses very onomatopoeic words such as gargling to emphasize the disgusting conditions he had to grow accustomed to. Of vile, incurable sores The rhythm of each poems also differs whilst representing the meaning. Whos for the game? has a rhythm like a childs poem. It is simple but appealing to a cross-section of people from society. It makes the poem cheerful and easy to understand. Dulce et Decorum est is much more complex. It is trochaic therefore making the rhythm less noticeable. It makes it sound much more like a piece of prose or natural speech. Generally, these two poems have not much in common. They use different techniques to get their message across, have different moods and show two very different attitudes to war.