New World slave societies Essay

Coercion and abuse experienced by enslaved people in New World slave societies have tended to focus on violence. This is how it should be because experiencing or witnessing violence was indeed an everyday part of life for slaves. Violence inflicted by slave holders on enslaved people did not take place in a vacuum. It was also meet with and often proceeded by abusive words. Yet while debates around negotiation, slave resistance and paternalism focus in detail on the cultural and discursive context of these relationships, discussions of violence tend to home in on their purely physical aspects. I will be discussing the context of violence in a society undergoing the transition from slavery to a post slave society in the West Indies. Abusive language was sometimes used in place of physical punishment and served as a substitute for personal violence in situations where physical punishment was not allowed. A period known as the apprenticeship period in Jamaica, 1834-38 slaveholders lost the legal right to directly punish their un-free workers so instead used abusive language. But fear is fear whether it is felt physically or verbally the threat was still present. The people of the West Indies today are mainly of African decent. Important minorities are East Indians, mainly Trinidad, Chinese and Europeans of British, French, Spanish, Dutch and Portuguese. There are also many people of mixed blood and racial and cultural mixtures that makes the West Indies one of the more cosmopolitan areas of the world. The most important industry in the past and in the present day is the growing of sugar cane. Other crops include citrus fruit, bananas, spices, coca, coffee, tobacco and coconuts. All of these are agricultural and very labor intensive. The British colonialization of the West Indies brought slavery into the social context. Toussaint L’ouverture led a successful revolt in Haiti. The efforts of Englishmen like William Wilberforce helped bring an end to the slave trade to the New World and eventually led to the emancipation of slaves in British colonies. When European countries began their overseas explorations and colonization in the 15th century, the institution of slavery experienced a revolution. The discovery of the West Indies opened a new era. In every colony prosperity depended upon the production of some article which could be profitably exported, such as coffee, sugar and indigo. These crops called for large scale operations and cheap labor. Wage laborers were not available and it was necessary to resort to some type of compulsion to secure workers. The Indian appeared to be the obvious answer, utilized the institutions of tributary labor and repartimiento, the granting of land along with the Indians living on it. The Indians proved unsuitable for forced labor. They died off rapidly under oppression and even resorted to mass suicide and infanticide. Their number declined to the point of extinction. The Europeans turned to the African as a solution to their labor problems. The African was not unknown to Europeans prior to the 15th century, but there were very few Africans in Europe. The Portuguese exploring the Atlantic coast of Africa brought back two African slaves and subsequent expeditions resulted in the purchase or capture of other slaves. At this time Portugal faced a manpower shortage and African slaves proved to be the solution to its problems. By 1460, 700 to 800 were being imported annually. Spain soon followed the example of Portugal and adopted the importation of African slaves. It was not surprising that the colonists in the New World should have thought of the African slave when they needed labor.

Iphone vs android Essay

Over the years technology has been improving in terms of entertainment, social media, and communication. Today, smart phones are a verification of this improving technology, but how do we decide which one is the better device? IPhone and Android are the latest most powerful operating systems out on the market. There are advantages and disadvantages to both cellular devices, and the ongoing competition will improve the smartphones for years to come. Affordability and durability are the two key factors when it comes to purchasing a smart phone. Apple and Google have gone head to head on competing for the best products. Most people assume that the expensive device has better durability and can be used longer. Price wise the Android phones ranges anywhere from one hundred to three hundred dollars. In contrast, the iPhone price range is between two hundred to six hundred dollars. Most Android users report that they have dropped their phone multiple times and have not had major damage to their phone. On the other hand, iPhone users state that the front screen display can be shattered easily because of the front screen glass like display, and replacing the screen can often cost more than the phone itself. There is a wider range of android phones as they are made by a variety of manufactures. Android gives you the flexibility to choose from many different colors, sizes or distinct features. The iPhone is restricted and limited to one model each year, but recently Apple has now developed two phones with different colors to match your personal preference. Nonetheless, Apple phones have the same features. While these phones are more powerful and fun than any other smartphone, that fun comes with a price. Any smartphone user will recharge their phone almost  every couple of hours. The cellular data network on each phone drains the battery the most, because we use it daily either for social networks or important information for homework. A smartphone without applications is nothing but an ordinary dull phone. The applications are the hub of the operating system. Both the iPhone and Android have app stores which are the Apple App store for iPhone and the Google Play Store for Android. According to recent news, each store now has about 700,000 apps. Many of the apps are free for both stores, but Apple on the other hand has a reputation for being pricey. It’s also worth noting that Android is still the second option for big companies developing applications. Many applications exist for both devices. It’s logical that the main focus is on releasing and updating the paid applications before the free ones. Each operating system has voice activated assistants which is an app on the android called S-Voice app and the well-known Siri for the iPhone. Siri is admired and amazingly beneficial to all the iPhone users. The voice activated assistants on each device, is an automated assistant that responds when one speaks to it, as if you were speaking to a person. There is also a free Android app called Robin, which pursues to rival Siri. Both of these devices contain a guided navigation system which help in getting around the local area. Apple Maps which is an app for the iPhone and Google Maps for Android. Google Maps allows the use of Google’s Street View; Apple Maps does not. When using the GPS on the iPhone there have been complaints on how the GPS guides them to an unusual location rather than the original destination. The GPS for Android users is accurate and more reliable to use especially when going on road trips. Web Browser on Apple Safari for the iPhone and Google Chrome are both fine choices which work well on a mobile screen and offer touch screen capabilities, zooming in for instance is an example. In comparison the two phones have incredibly fast internet and it is basically like having a computer in your pocket at all times. Adobe Flash is available on the Android, and it aids in website where a user interface is needed and here is where Android has the advantage. A function that many people can’t seem to live without is the ability to text message. Both of these phones contain the ability to text, not just with one’s fingers but by just by talking to the phone’s speaker. This function is beneficial, because instead of a phone call that might take up your time, you can just send a message within  seconds. IPhone and Android phones are currently the latest, in demand phones. Some people wonder what the difference between the two is, or if they are just the same. Technology changes every day and there’s always new and different phones on the market. Ultimately it’s the user’s preference on which device they would like to purchase.

Marketing Strategies of Godrej

Godrej Marketing strategies of Godrej UNIT-1 INTRODUCTION Marketing is defined by American Marketing Association [AMA] as â€Å"the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. † Broadly â€Å"marketing is a social and managerial process by which individuals and organizations obtain what they want through creating and exchanging value with others. † Marketing has always been one of the most important and decisive tool in determining the sales and success of a particular company. Marketing does not only include advertising and publicizing about a particular product or service, but also means keeping up with the changing trends in the market and customer tastes and preferences. Thus, it includes the 4 P’s of marketing namely PRODUCT, PRICING, PROMOTION and PLACE (DISTRIBUTION). This project is based on the marketing strategies adopted by Godrej Company with reference to Godrej Interio & Godrej Consumer Products Ltd (GCPL). Godrej Interio is the largest company in the Rs 3000 crore organized furniture market. It has been upgrading its products to match the consumer’s tastes and preferences. GCPL became the first company in the world to develop the technology to manufacture soap with vegetable oils; that spirit of innovation has continued throughout the organization's history. Today Godrej is delivering consumers exciting innovations across a spectrum of businesses. Objectives and scope a) To study the marketing strategies of Godrej Interio & Godrej Consumer Products Ltd. b) To study the expansion of Godrej group by adopting the diversification strategy. c) To study the 4 P’s of marketing in relation to the steps taken by Godrej. Product: new product lines introduced and diversification of products. ? Price: kind of pricing adopted and comparison with other manufacturers. ? Place: manufacturing plants, wholesalers, retail outlets. ? Promotion: promotion and advertising of the products of the group. d) To conduct a SWOT analysis to list out the strengths, weakness, opportunities and threats of the group. e) To study the profitability of various products of the grou p. f) To compare and analyze the products of the group with the major competitors in the market segment. The performance of any company in an industry is dependent on various micro and macro environmental factors, this projects extends to the marketing aspects of the group, the profitability of various products manufactured by the group, the various strategic alternatives adopted by the group since its inception to increase their market share. Methodology 1) The data collected for the study of marketing strategies of Godrej & Boyce group is largely secondary data which will be taken with the help of Google search engine, websites related to the products of the group, text books, magazines and newspapers. ) The help of Godrej outlets and marketing team members of the group will be taken to understand the strategies of the company. 3) Various tables, graphs, matrix and ratios will be used to analyze the profitability, growth and market share of the company. Limitations a) The study is only related to a particular company in the industry. b) The information to be used in this project is se condary as it will be taken from newspapers, internet and magazines. The ratios, graphs and tables are based on my observations and do not refer to the views of experts in the industry in general. Hence, there may be chances of discrepancies in the observations. c) The prices of various products to be mentioned are subject fluctuation depending on the sales, discounts, state and period. UNIT-2 INDUSTRY PROFILE Furniture and Interiors Industry in India The furniture industry in India is estimated to be worth Euro 5 Billion. Within this, the wooden furniture accounts for Euro 750 million. Of this the imported furniture market is currently worth Euro 75 million and is growing at 50 – 60% each year. The furniture sector in India only makes a marginal contribution to the GDP, representing about 0. 5 per cent of the total GDP. The major part of this industry is in the informal sector that is, about 85%. The remaining 15% is in the formal sector and is made up of manufactures and importers catering to the various segment of the industry. Some of the major segments in furniture industry are Residential, Office, Contract and Institutional. There are other segments also based on the application (Kitchen, Bathroom, Bedroom, etc. or on the raw material (wooden, plastic, metal, bamboo, etc). These industry segments includes big payers from the formal sector such as Godrej & Boyce Manufacturing Co. Ltd. , BP Ergo, Featherlite, Haworth, Style Spa, Yantra, Renaissance, Millenium Lifestyles, Durian, Kian, Tangent, Furniture Concepts, Furniturewala, Zuari, Truzo, N R Jasani & Company, V3 Engineers, PSL Modular Furniture, etc. According to one market survey home improvements (38%) and leisure holidays (37%) as the two pursuits Indian consumers are willing to indulge in. Many of the world's leading home fashion brands are available in India through domestic retail outlets. Interior decorating is a burgeoning industry in India. Though formerly seen as a facet of architecture, the growing middle class has caused an increased demand for custom-designed decor and furnishings. This extends from residential design to other sectors, such as public offices and retail centers. As of 2010, India is faced with the challenge of introducing new interior design education options that will not only increase the number of professional esigners in the country, but also set guidelines for practicing environmentally and socially responsible design. The major competitors of Godrej Interio are †¢ Zuari †¢ Alder †¢ Greaken †¢ Durien †¢ Vista INDUSTRY PROFILE OF CONSUMER PRODUCTS IN INDIA FMCG industry,  alternatively called as CPG (Consumer packaged goods) industry primarily deals with the production, distribution and marketing of consumer packa ged goods. The Fast Moving Consumer Goods (FMCG) is those consumables which are normally consumed by the consumers at a regular interval. Some of the prime activities of FMCG industry are selling, marketing, financing, purchasing, etc. The industry also engaged in operations, supply chain, production and general management. FMCG industry  provides a wide range of consumables and accordingly the amount of money circulated against FMCG products is also very high. The competition among FMCG manufacturers is also growing and as a result of this, investment in FMCG industry is also increasing, specifically in India, where FMCG industry is regarded as the fourth largest sector with total market size of US$13. billion. FMCG Sector in India is estimated to grow 60% by 2010. FMCG industry is regarded as the largest sector in New Zealand which accounts for 5% of Gross Domestic Product (GDP). Common FMCG products Some common FMCG product categories include food and dairy products, glassware, paper products, pharmaceuticals, consumer electronics, packaged food products, plastic goods, printing and stationery, household products, photography, drinks etc. and some of the examples of FMCG products are coffee, tea, dry cells, greeting cards, gifts, detergents, tobacco and igarettes, watches, soaps etc. Market potentiality of FMCG industry Some of the merits of FMCG industry, which made this industry as a potential one, are low operational cost, strong distribution networks, presence of renowned FMCG companies. Population growth is another factor which is responsible behind the success of this industry. Leading FMCG companies Some of the well known FMCG companies are Sara Lee, Nestle, Reckitt Benckiser, Unilever, Procter & Gamble, Coca-Cola, Carlsberg, Kleenex, General Mills, Pepsi and Mars etc. UNIT-3 Godrej profile The Godrej Group is one of the respected business houses of India. The group has diverse business interests ranging from engineering to personal care products. Companies operating under the Godrej Group are involved in a host of businesses – from locks and safes to typewriters and word processors, from refrigerators and furniture to machine tools and process equipment, from engineering workstations to cosmetics and detergents, from edible oils and chemicals to agro products. Godrej Group is also well-known for its philosophy and initiation of labour reforms. Godrej Consumer Products Ltd Godrej Consumer Products is a leading player in the Indian FMCG market with interests in personal, hair, household and fabric care segments. Godrej Consumer Products is the largest marketer of toilet soaps in the country with leading brands such as Cinthol, Fairglow, and Godrej No 1. The company is also leader in the hair colour category in India and offers a vast product such as Godrej Renew Coloursoft Liquid Hair Colours, Godrej Liquid & Powder Hair Dyes to Godrej Kesh Kala Oil, Nupur based Hair Dyes. Its liquid detergent brand Ezee is the market leader in its category. Godrej Interio Godrej Interio, the furniture arm of Godrej & Boyce Mfg Co Ltd is the largest company in the Rs 300 crore organized furniture market with a market share of 20%. It offers home and office furniture along with solutions for laboratories, hospitals and health care establishments and education and training institutes. In view of growing competition, Godrej & Boyce has been upgrading its products more often to keep up with consumer’s tastes and preferences History In 1897 a young man named Ardeshir  Godrej gave up law and turned to lock making. Its founder, Ardeshir Godrej, was a staunch nationalist and believed that India cannot win freedom unless it is economically self-reliant Ardeshir went on to make safes and security equipment of highest order, and in 1930 he stunned the world by creating toilet soap from vegetable oil. His brother Pirojsha Godrej carried Ardeshir's dream forward, leading  Godrej towards becoming  a  vibrant,  multi-business enterprise. Pirojsha  laid the foundation for the sprawling industrial garden township (ISO 14001-certified) now called Pirojshanagr in suburbs of Mumbai. In the 1944 Mumbai docks blast, Godrej safes were the only security equipment whose contents were unharmed; an equal level of product quality continues to be expected from every product bearing the Godrej brand name. Godrej management understands that the company’s greatest asset is the trust and faith that customers place in it, and recognizes that the company must continue to earn this trust. This translates to the organization delivering outstanding quality and value in everything it does. Godrej’s ethical and visionary practices have allowed the company to successfully expand into a number of businesses. COMPANY OUTLOOK: Started in 1897 as locks manufacturing company, the Godrej Group is today one of the most accomplished and diversified business houses in India. Godrej's success has been driven by the company's commitment to delivering innovation and excellence. Through the consistent application of this commitment and a century of ethical business conduct, Godrej has earned an unparalleled reputation for trust and reliability. In 1930, Godrej became the first company in the world to develop the technology to manufacture soap with vegetable oils; that spirit of innovation has continued throughout the organization's history. Today Godrej is delivering consumers exciting innovations across a spectrum of businesses. The company's pursuit of excellence is equally well established and enduring. In the 1944 Mumbai docks blast, Godrej safes were the only security equipment whose contents were unharmed; an equal level of product quality continues to be expected from every product bearing the Godrej brand name. Godrej management understands that the company's greatest asset is the trust and faith that consumers have reposed in it, and recognizes that the company must continue to earn this trust. This translates to the organization delivering outstanding quality and value in everything it does. Godrej's ethical and visionary practices have allowed the company to successfully expand Into a number of businesses. Today Godrej is a leading manufacturer of goods and provide of services in a multitude of categories: home appliances, consumer durables, consumer products, industrial products, and agri products to name a few. A recent estimate suggested that 350 million people across India use Godrej products. The group has more recently entered the real estate and information technology sectors, and management views these as avenues for enormous growth. The Godrej Group stands in a strong position today. With annual sales in excess of $1 billion, a workforce of approximately 18,000, and a strong diversified portfolio, Godrej has proven its ability to deliver strong financial performance. Board of Directors J. N. Godrej (Chairman and Managing  Director), A. B. Godrej, N. B. Godrej, V. M. Crishna, K. N. Petigara, B. A. Hathikhanavala, F. P. Sarkari, P. D. Lam, K. A. Palia and P. P. Shah Hierarchy Personal department comprises of four employees- one deputy and 3seniors under him. Over all there  are  19 plants make all different products like security systems, locks, doors, etc. Each of this plant is considered as a  separate  profit making center. Profits made by each of the plants are accounted  for  separately in its Annual report also. Management. Different levels of management are as follows: A  Ã¢â‚¬â€œÃ‚  Base  level  of  management In this level, new-entrants are trained about the various levels of the department’s  Ã¢â‚¬â€œÃ‚  Operation  Ã¢â‚¬â€œÃ‚  Promotion  of  product  Ã¢â‚¬â€œÃ‚  Technical  Ã¢â‚¬â€œÃ‚  Sales  Ã¢â‚¬â€œÃ‚  This  level  consists  of  owners  and  M. D. Each of this level consists of three sub-sections, through which each employee has to pass to reach a higher  level. An employee, before moving into the next level, he has to  be in each sub section for  at least two years. Products and pricing of Godrej Interio Bedroom concept ? RoyaleLinea Matt ? ZurinaSquadro ? FionaLinea Glossy ? Adrianasquadron ? EROSFlutter ? MegnusChloey ? PeareMorpheus ? Dark chocolat Price Starts from Rs 450000 to 1200000 and more [pic] Living room concept ? Coffee tables ? Sofas ? Living Room concepts Price Price starts from Rs 280000 to 800000 and more. [pic] Cupboards ? Fanfasia ? Kreation ? Similire miror ZS Slimline with locker & drawer Price Price starts from Rs 1000 to 32000 for steel cupboards and Rs 25000 to 100000 for wooden cupboards [pic] Beds ? ESCAPeare Bed ? AristaVienna Bed ? OpelWilmer Bed ? Eudora BedRoyal Bed ? Megnus BedZurina Bed ? OscarEros Bed ? Thrill Hastel BedWindsor Bed ? Zeal Hastel BedFlute Bed Price Beds price starts from Rs 29000 to 210000 and more. [pic] Study Room ? Computer furniture ? Genius study centre †¢ ACE †¢ Genius study centers †¢ Talent Price Study room price starts from Rs 10000 to 70000 [pic] Dining room ? Dining rooms ? Dining chairs ? Multi purpose chairs ? Tables They also provide dining room concepts Price Dining room concept- Rs 180000 to Rs 300000 Dining table sets – Rs 17000 to 200000 [pic] Kitchen ? Accessories units ? Kitchen layouts ? Shade cards They also provide kitchen concepts Price Price depends on sq. feet of area [pic] Home Accessories ? Potpourri ? Candles and incense sticks ? Bean bags Price Price starts from Rs 2000 to 20000 [pic] Office ? Desking ? Work stations ? Seating ? Green product ? Storage Price Price depends on space [pic] Lab products ? Anti vibration tables ? Fume-woods ? Chem storage cabinets ? Safety equipment [pic] Mattress ? Coir mattress ? Latex Mattress ? Spring mattress ? Bed accessories Price Price of single mattress starts from Rs 8000 to 70000 and the price of double mattress starts from Rs 12000 to 80000 [pic] Carpets They provide various carpets in different colours [pic] Tactical pricing strategies used by Godrej Interio ? Differential pricing strategy ? Product bundle pricing ? Value pricing Targeted segmentation 1) Demographic a) Occupation 2) Psychographic b) Social class c) Lifestyle 3) Behavioral a) User status b) Purchase occasion c) Attitude towards product or service Distribution Channels They have 150 showrooms in 21 cities. They also have 800 dealer outlets. West ~ Mumbai, Ahemdabad, Pune, Bhopal, Raipur. East ~ Kolkata, Ranchi, Patna, Guwahahti, Bhubaneshwar. North ~ Delhi, Chandigarh, Faridabad-Gaziabad, Luknow, Jaipur. South ~ Kochi, Vizag, Chennai, Hyderabad, Bangalore Godrej distributes its products from head quarters located at Piroishanager Vikhroli Mumbai Sales promotion ? Discounts and offers offered by Godrej interio for New Year. [pic] ? Exchange offer by Godrej [pic] Interio’s Green initiatives †¢ Use of natural lighting in plants saving upto 15% power. †¢ Recycling of water with reverse osmosis plant †¢ Effective utilization of in-process water. †¢ Sale of hazardous wastes only to â€Å"pollution control board† authorized parties. Community Development Godrej was one of the nation’s first corporate houses to initiate worker welfare programs. They support the Indian heritage society in Mumai. They also established schools at Udayachal. Godrej Interio partners with Anjaana Anjaani Godrej interio a well known name in home and office furniture and Godrej portal for online gaming, virtual reality and social networking both have entered into exciting associations with the movie Anjaana Anjaani. The two Godrej product offerings rewarded their lucky customers with a special meeting with the stars of the movie Ranbir Kapoor and Priyanka Chopra in Mumbai on 1st October 2010. Godrej consumer products Ltd Godrej Consumer Products Ltd. (GCPL) is a major player in the Indian FMCG market with Leadership in personal, hair, household and fabric care segments. The company employs 950 people and has three state-of-the-art manufacturing facilities at Malanpur (M. P. ) Guwahati (Assam) and Baddi (H. P. ). Their focus is on providing our customers with innovative, value for money solutions for meeting their daily needs and improving the quality of their life. This is achieved through the brands the company markets. They are among the largest marketer of toilet soaps in the country with leading brands such as CINTHOL, FAIRGLOW, and GODREJ NO 1. Their FAIRGLOW brand, India's first Fairness soap, has created marketing history as one of the most successful innovations. They are the leader in the hair colour category in India and have a vast product range from GODREJ RENEW COLOURSOFT LIQUID HAIR COLOURS; GODREJ LIQUID & POWDER HAIR DYES to GODREJ KESH KALA OIL, NUPUR based Hair Dyes. Their Liquid Detergent brand EZEE is the market leader in its category. They are also the preferred supplier for contract manufacturing of toilet soaps be some of the most well-known brands in the country. They are supported in our endeavour by a state-of-the-art Research Centre based in Mumbai. Their quality products have been received very well in the international market and they are present in more than — countries across the world. They are an Equal Opportunity Employer and offer very rewarding career opportunities to People who join them. They have adopted the Total Quality Management system and our factories have received ISO certifications. Established in 1990 by Brian Boyce and Vicki Dryden Wyatt, Keyline Brands Ltd was acquired by the Godrej Group in October 2005. Keyline operates in the toiletries and personal care sector, and its portfolio includes a number of important niche brands, some of which are household names such as Cuticura, Aapri, Erasmic and Nulon. Godrej Consumer Products Ltd. (GCPL) acquisition of the South African business of Rapidol, U. K. as well as its subsidiary Rapidol International gives the company ownership of strong ethnic hair colour brands like ‘INECTO’ and ‘SOFLENE’ in ten countries. It also gives GCPL an opportunity to enhance its global presence through the Modern Trade Network and the ownership of customer listings of the INECTO and SOFLENE brands. Godrej Consumer Products Ltd. (GCPL), one of India's leading Fast Moving Consumer Goods (FMCG) companies acquired Godrej Global Mideast FZE on October 1, 2007. [pic] Godrej Global Mideast FZE is a 100% subsidiary of Godrej International Limited. It was established in Sharjah with the objective of distributing Godrej FMCG products in the Middle East. It has a strong network of distributors and sales personnel in countries such as Oman, Saudi Arabia, Kuwait and Bahrain. Godrej SCA Hygiene Limited is a Joint Venture Company between SCA Hygiene Products AB, Sweden, (SCA) and Godrej Consumer Products Limited (GCPL) It will manufacture and market paper based absorbent hygiene products, specifically sanitary napkins and baby diapers, in India, Nepal and Bhutan. SCA and Godrej Consumer Products Limited will be equal partners in the Joint Venture. FEW BRANDS REVIEW WITH PERFORMANCE Godrej renew: Renew cream hair colour is a breakthrough formulation from the Godrej Hair Care Institute, a centre dedicated to the art and science of hair care in India. The renew cream hair colour is specially designed to give vivid colours on Indian hair so that the new Renew conditions your hair, not once but twice. Thus you get twice the shine and softness. New Renew cream hair colour contains Aloe + Protein conditioners that protect and revitalize your hair while you colour it. The special after colour conditioner provides nourishment and moisture to your coloured hair, giving it a healthy shine. Renew transforms your hair and personality effortlessly. The rich, non-drip formulation is so easy to apply that it makes hair colouring a real pleasure. Renew spreads evenly on your hair to give a rich attractive colour all over that lasts for a long time. Renew cream hair colour is available in two sizes. 50ml priced at Rs. 65 (after a price discount of Rs. 15) and the new 20ml pack priced at a never before Rs. 35 (after a price discount of Rs. 5). The bigger pack is sufficient for colouring shoulder length hair and offers a range of attractive shades viz. Natural Black, Natural Brown, Burgundy, Light Brown, Light Golden Brown and CINNAMON RED (New shade). Renew 20ml is specially formulated for men and women with short hair. The new Renew 20ml pack is also ideal for touch ups. This means that you use and pay only for the quantity that you require. Now that’s a great colour at a great value. The 20ml pack is available in popular colours – Natural Black and Burgundy. About Godrej Hair Care Institute (GHCI) The Godrej Hair Care Institute is dedicated to the art and science of hair care. Set up by Godrej Consumer Products Ltd. (GCPL), the leaders in the hair colouring business in India, GHCI’s key objectives are to; Promote the cause of hair care in India, Develop products to meet the unique needs of Indian consumers, Bring international quality products within easy reach of Indian consumers, Break attitude barriers, Change perceptions and create an Understanding in the consumer about hair care and Provide a knowledge base and hands-on experience to Indian professionals through world-class hair care educational programmes. Renew Highlights: Renew Highlights is a breakthrough formulation from the Godrej Hair Care Institute, a centre dedicated to the art and science of hair care in India. Renew Highlights is a specially formulated kit that can give vivid highlights on Indian hair so that it enhances your personality. It can also be used on previously coloured hair. The special after colour conditioner provides nourishment and moisture to your coloured hair, giving it a healthy shine. You can use it at home without the hassles of going to a salon. Renew Highlights transforms your hair and personality effortlessly. The rich, non-drip formulation is so easy to apply that it makes hair highlighting a real pleasure. Renew Highlights is available in 2 vibrant shades – Blonde and Red. The product is so versatile that you can get a range of shades from a dramatic look to a subtle look by varying the time. Thus you can easily get the look that you desire. You can vary the timings to get a range of shades from Luminous Copper to Vivid Gold through the Blonde Highlights kit and from Red Burgundy to Vivid Red Streaks through the Red Highlights Kit. Renew Highlights is available at an unbelievable price of Rs. 125. â€Å"From just wanting to camouflage grey hair, colouring has evolved to a fashion and grooming accessory. There is growing awareness and appeal of different techniques of enhancing hair. The launch of Renew Highlights now offers the convenience of highlighting one’s hair within the comforts of your home. Its attractive price point of Rs. 125 will allow consumers all over the country and from all socio-economic backgrounds to transform their hair and personality in a jiffy. † All Renew Hair color Products: Renew Powder Hair Colour †¢ Uses Water as its developer. †¢ Easy to apply and does not drip. †¢ Gives natural colour to hair from root to tip. †¢ Ensures 100% grey coverage [pic][pic][pic] Godrej No. 1 Godrej No. 1, the flagship brand of Godrej Consumer Products Ltd. , is now the largest selling Grade I Soap in India. Grade 1 is the highest quality standard laid down by the Bureau of Indian Standards (BIS). Grade 1 soap is a soap which has a minimum TFM (Total Fatty Matter) content of 76% and also has the least number of additives, thus making it a pure soap. In a similar manner, depending on the TFM content and the level of additives present in the soap, they can be further classified as Grade 2, Grade 3 as well as Bathing Bars. Consumer Feedback: -â€Å"The name of my Godrej product is Godrej No. 1 Ayurvedic soap (healthy skin). By using this Soap i feel my skin starts to glow and I think it also helps in cleaning my skin complexion. Your Product is very good†¦. — Mohsina Khan (M. P. ) -â€Å"The True Natural Beauty† Godrej No. 1 soap available in six fragrances is a wonderful product by Godrej. The soap lasts longer. Many soaps from Sunlight to Lifebouy have come in market but Godrej No. 1 Sandal is a soap with difference. Congratulations to the R&D team of Godrej !!! — Ghanshyam Bahadur Singh (U. P. ) – Hi I have been using your Godrej No. 1 Sandal soap for some time now. I came to know the Goodness of this soap from my mother who has been using it for many years now. After constant use I have seen that your soap makes my skin soft and smooth. Thank u very much for discovering such a good product I will never stop using this soap. – David Majhi (Hooghly) -We lived in India for two years and its been a few years now since we left India. We miss India terribly. But the strangest thing is we miss your Godrej No. 1- Sandal soap the most. We feel your product Godrej No. 1- Sandal is the nicest soap we have ever tried. — Bonne Wagenaar (Netherlands) -I used your Godrej No. 1 Ayurvedic some for a month and felt the difference. I no more get pimples whe n I use this soap. Even my marks have reduced. I don’t think I will ever be able to stop using this soap. — Pushpa (Nagpur) – Godrej No. 1 is really No. in my opinion. I have been using it for a long time and I am highly satisfied with this soap because of its good quality and reasonable price. — Gaurav – Hi I have been using your No. 1 sandal soap for quite some time now. Its a beautiful soap and not so costly as all the other soaps in the sandal variant. This soap is real value for money. — Mayura (Mumbai) Godrej Expert hair dye Godrej powder hair dye, the flagship brand of GCPL and market leader in the hair of colourants has won the most trusted brand award, from reader’s digest in the colour category. About product: Godrej powder hair dye, is the world’s largest selling hair dye, trusted and used by millions everyday. With its decades of expertise and unparalleled understanding of Indian hair godrej expert now brings to you 5 experts benefits to get youthful looking hair. Expert’s benefits: Colour lock formulation: It ensures uniform color absorbtion in each strand of hair and gives you longer lasting 100% grey coverage. Shampoo based dye: It helps in convenient and easy application of color. This dye spreads evenly through your hair right to its root and leaves your hair soft, young and natural. No ammonia: It assures gentle and safe dying of your hair. Nourishing conditioner: It makes hair luxury, soft, silky and shiny. Perfume: It gives you pleasant fragrance. It is available in 2 convenient sizes- a 3gm sachet for men and 6gm sachet for women which is adequate for long hair. Facts: †¢ Every second 6 experts sachet are purchased in India . †¢ If all sachets GCPL s old in year 2007-08 are lined up , they would more than cover entire parameter of India . †¢ If all experts cartoons GCPL were to be stacked the height would 300 times of that Mt. Everest. Godrej researches spent decades in researching for hair color solutions to youthful looking hair. Researchers experienced understanding of the unique hair colouring needs of Indian men and women, they continuously strive to develop products and solutions that ensure youthful looking hair. It is their appreciation and trust that has propelled godrej expert to use by millions everyday. The expert offers consumers 5 benefits which ensures that your hair looks young and so that young at heart can also look young for longer. With its unique and innovative color lock formulation the color is absorbed uniformly in each and every strand of your hair thus ensuring a longer lasting 100% grey coverage. So godrej expert has unique solution to combat effectively and ensure 100% grey coverage. It is available in super convenient powder form with a wick presence in 22lakh outlets across the nation – so you can find right near you. When it comes to looking younger trust the expertise of godrej expert – expert solutions to younger looking you. Cinthol Godrej Consumer Products Ltd. major player in the Indian FMCG Market with leadership in the personal care, hair care and fabric care categories, today unleashed 24-hour Confidence with the launch of the new, improved and expanded Cinthol range of soap, talc and deo with Bollywood’s hottest hunk Hrithik Roshan as the new brand ambassador. Cinthol the popular and much-loved brand of Godrej Consumer Products Limited (GCPL), now offers a Deo range of s oaps, talc and deo sprays in three exciting fragrances – Classic, Cologne and Sport in a trendy new packaging. It also offers Cinthol fresh soap and Cinthol Regular soap with new exciting packaging. The eye-catching and vibrant packaging symbolizes a sense of adventure, zest and action. Speaking at the launch, Mrs. Tanya Dubash, Executive Director and President (Marketing) Godrej Industries, said â€Å"The new Cinthol range is a result of research with consumers and stands for Confidence of Achievers who constantly strive to realize their aspirations without stopping. Cinthol give them 24-Hour Confidence and enables them to lead a â€Å"Don’t Stop Life†. Hrithik Roshan with his boundless energy and passion to excel was our obvious and most appropriate choice for Brand Ambassador. He exudes Confidence and doesn’t stop till he meets the high benchmarks he sets for himself. † Cinthol Brand Ambassador, Hrithik Roshan added, â€Å"It’s an honour for me to be associated with a brand like Cinthol which has such a strong legacy. As Cinthol is all about 24- Hour con fidence, energy and a ‘Don’t Stop' attitude it was very natural for me to associate with this brand. Its in perfect sync with my lifestyle & attitude† The new Cinthol range brings 24-Hour Confidence through Active Deo Formula, which controls body odor, Powerful Dry Shield that absorbs sweat, Ultra Scent Technology for long lasting fragrance and Freshness that revitalizes you 24Ãâ€"7. The New Cinthol range will be available across the country at modern retail and other outlets and will be supported by high-impact advertising on television, print, out-door, online and radio. In a significant move, Godrej Consumer Products Ltd is currently test-marketing ‘Cinthol Skin Stimulating Deo Soap’ in West Bengal and Gujarat. Depending on the consumer response, the company can going to plans a national roll-out of the new product in the near future. Godrej aim to provide consumers with their new technological breakthrough soap that has skin-stimulating beads producing essential oil. The company is also planning to beef up its distribution network by an additional 15 per cent—includes both urban and rural markets—within a year. At present, the company has around 2,000 distributors across the country. Researches revealed that the company are also planning to extend our on-going customer relationship management (CRM) initiatives called ‘Collaborative Planning, Forecasting And Replenishments (CPFAR) to additional distributors in the near future. Thus, they will reduce our inventory levels by 10 per cent. † They have also released an advertising campaign with a new tagline called ‘Get Ready’ to promote their existing product ‘Cinthol Lime Fresh’ in West Bengal and Gujarat. In the near future, they will be nationally rolling out an advertising campaign for this product as well. Cinthol Lime Fresh is the largest urban lime soap brand and its psychographic research has revealed a high correlation with the vitality segment. For the purpose, the company’s ad budget this year will grow by an additional 10 per cent, compared to the previous year. According to experts, at present, Cinthol operates in three categories and its contribution to topline is soaps 92 per cent, talcum powders 6 per cent, and deodorants two per cent. The size of the total soap market is 4. 2 lakh metric tonnes. †¢ Industry Scenario – FMCG sector growth continues to be satisfactory Strong GDP growth & good economic fundamentals – Vegetable oil prices high but show declining trend – Rupee weakened versus the USD †¢ The Company has one business segment in which it operates viz. Personal & Household Care OPERATIONS DOMESTIC BUSINESS Soaps †¢ Soap sales expanded by 26% to Rs. 183. 4 crore from Rs. 145. 3 crore during the quarter . †¢ GCPL continue s to be the second largest toilet soaps player with a market share of 9. 5% for Q2 FY20010-11 Hair Colorants †¢ Launched a new range of colours, in ammonia free powder and liquids, under the ‘Godrej Expert Hair colour’ brand Formulation incorporates colour balance technology which delivers a uniform shade to every strand of hair – Powder range is available in 4 shades –Gentle Black, Burgundy, Dark Brown and Natural Brown each priced at Rs. 10 per sachet – The liquid form is available in 3 shades – Gentle Black, Dark Brown and Natural Brown. †¢ This offers a quality colour brand at an affordable price †¢ Overall market share of the Company stood at 33. 7% for the quarter under review Liquid Detergents †¢ Launched a new range of detergent, Ezee Bright and Soft Product possess a unique Colour Guard Technology which protects the colours of the clothes – Available in 3 sizes – 500 g pack, 200 g pack and 18 g sache t Toiletries †¢ All offerings including the Cinthol range of talc and deo sprays and Godrej Deluxe shaving cream continue to deliver strong growth †¢ New range of Cinthol Deo Sprays launched in compact 75ml bottles. Category endorsed by popular Bollywood star and youth icon Hrithik Roshan Q2 Highlights Key initiatives during Q2 FY1011 †¢ Soaps – Market share for Q2 FY 10-11 is 9. 5 %. – Cinthol Deo Musk Soap Launched – Price Increase effected Hair Colours – Market share for Q2 FY 10-11 is 33. 7%. – Godrej Expert Hair Powder Hair Colour launched in 4 shades – Burgundy, Gentle black, Natural Brown & Dark Brown †¢ Liquid Detergents – Market share for Q2 FY 10-11 is 77. 1%. – Ezee Bright & Soft Liquid Detergent launched with Colour Guard Technology for non woolen clothes INTERNATIONAL BUSINESS Godrej Netherlands B. V. (Consolidated) – Comprises performance of Godrej Netherlands BV, Godrej Consumer Product s (UK) Limited, Keyline Brands Limited, Inecto Limited & Inecto Manufacturing Limited) †¢ Revenue for the quarter was GBP 7. million compared to GBP 6. 4 million in the same quarter of the previous year . †¢ PAT for the quarter stood at GBP 0. 3 million in Q2 FY2008-09. †¢ The â€Å"Cuticura† Hand Hygiene range was relaunched, featuring new products such as Hand Foamer, Kids Foamer, Kids wipes and Crackling Mousse †¢ The hair color brand â€Å"Hint of Tint† was launched in Canada. †¢ Bio Oil achieved a â€Å"Signature Brand Status† in Boots – one of the highest rated qualifications for a product finding excellent consumer franchise. Rapidol Pty Ltd. †¢ Sales for the quarter were ZAR 21. 7 million as compared to ZAR 20. 50 million in the same quarter of the previous year . †¢ PAT for the quarter was ZAR 2. 6 million compared to ZAR 1. 3 million in Q2 FY2007-08 . †¢ Inecto† – Super Black, the largest sell ing hair color sub-brand in Rapidol portfolio launched its 30 Years Birthday celebrations promotions achieving a record growth in sales during the quarter. †¢ Launched two new colors under the â€Å"Inecto† Powder Hair Colors (PHC) range. The new colors Natural Brown and Auburn have been extremely successful. Kinky Group Proprietary Ltd. â€Å"Renew† Hair Colors marketed and distributed by Rapidol in South Africa for GCPL, has found excellent support Godrej Global Mideast FZE (GGME) †¢ GGME is a 100% subsidiary of Godrej International Ltd and distributes its soaps, hair colours and toiletries in the GCC and other adjacent countries †¢ Sales for the quarter under review were AED 2. 4 million †¢ New Cinthol Deo Spray launched is rolling out successfully in to new markets of GCC and the Middle East and getting new listing in retail chains Kinky Group (Proprietary) Ltd. (Kinky) †¢ This represented the second quarter of performance of the Company as a subsidiary of GCPL. For the quarter under review the Company’s sales amounted to ZAR 22. 45 million. †¢ Kinky sells a variety of products which include hair braids, hair pieces, wigs and wefted pieces along with hair accessories like styling gels, hair sprays and oil free shampoo. †¢ Kinky products are manufactured at plants located in South Africa at Johannesburg and Durban and the final products are sold through cash n carry outlets and owned stores. †¢ Opened a new â€Å"Kinky† Owned store in King Williams town, which became the 17th Owned Store for the Company. This was in quick succession to the 16th Owned store that was opened in the previous quarter after GCPL’s acquisition of the â€Å"Kinky† business. Owned Store model for the â€Å"Kinky† business is the driver for the image of the â€Å"Kinky† products, service to the consumers, pricing power and execution of high standard of merchandising which differentiates â€Å"Kinky† from the rest of the brands in this category. Installed new Information Technology systems, including Syspro and upgrading hardware as well as connectivity between factories and the H. O. and between H. O. and the Owned retail stores. Tied-up strong suppliers for raw material from China to ensure sufficient stocks to meet the growth plans †¢ The Company increased prices to match up with sharp increase in input costs which were rising in Q 1 and Q 2 and the Rand depreciating vs. US $. Godrej Consumer Products Limited. (GCPL) is one of the leading companies in the Indian FMCG market with presence in the personal and household care products. It is also one of the largest marketers of toilet soaps in the country with leading brands such as Cinthol, Godrej Fairglow and Godrej No. 1. The Company has manufacturing acilities at Malanpur (Madhya Pradesh) Baddi- Thana (Himachal Pradesh), Baddi- Katha (Himachal Pradesh), Sikkim and Guwahati (Assam). With the acquisition of 100% ownership of Keyline Brands Limited, a FMCG Company in the United Kingdom, GCPL now owns international brands and trademarks in developed markets that include Europe, Australia and Canada. The acquisition of Rapidol (Pty. ) Ltd. , South Africa ha s given GCPL ownership of Inecto and other brands in several African countries. GCPL has a 50:50 joint venture with SCA Hygiene Products AB, Sweden, known as Godrej SCA Hygiene Limited. GCPL acquired Godrej Global Mideast FZE, a 100% subsidiary of Godrej International Limited. GCPL completed the acquisition of Kinky Group (Proprietary) Ltd. , one of the leaders in the South African hair business. With this GCPL gains entry into a new line of business in the hair product portfolio. Chapter4: SWOT analysis SWOT analysis of Godrej Interio STRENGTHS: †¢ The company has wide range of branches within the country †¢ The company has wide range of product line †¢ It has a respectable and believable brand name †¢ It has large number of customers with higher satisfaction WEAKNESS: †¢ The company does not go for advertising which is one the biggest disadvantages of Godrej interio. †¢ Manpower is less at the sales officers level which directly effects on sales of the company. †¢ Lack of effective selling schemes like payment on installments etc. †¢ The sales force is not properly trained. OPPURTUNITIES: †¢ Godrej has more opportunities to grow as it has earned a good market share in the country †¢ Technical up gradation from time to time is also one of the opportunities THREATS: †¢ Growing competition in the furniture sector is a threat for Godrej

Reflective Account of Nursing Placement Essay Example | Topics and Well Written Essays - 2000 words

Reflective Account of Nursing Placement - Essay Example f nursing practice was to turn these perceptions and expectations head over heels and make me realize that the nursing profession was not just the acquiring of skills and knowledge, but involved a deeper understanding of the individual seeking care in the face of illness. I intend using the Gibbs Reflective Cycle to provide an understanding of this incident. The reason for this choice is that the Gibbs Reflective Cycle is a suitable model for reflecting on incidents that occur to an individual and the possible impact this experience has on future action of the individual (Reflective Practice). I was posted in a ward that cared for both male and female adult patients in keeping with my choice of posting. After nearly a month of my posting a Moslem woman was admitted into my ward. She was forty-eight years old. She was suffering from diabetes mellitus and had not maintained her diet, exercise and insulin regime. As a result she had developed an ulcer at her right calf. Her treatment included injections of insulin, a strict diet and medicated dressings and positioning of the infected foot. Once she was settled in her bed I attempted to communicate with her. I found her totally unresponsive. I was irked, more so irritated with this uncooperative patient. I decided I would do the needful and if she cooperated well and good for her. I had to record her blood pressure immediately. I tried to tell her that I needed to take her blood pressure. She hardly paid heed to her. I decided that there was no point in talking to her and got down to the business end taking her blood pressure. The moment I touched her, she became violently remonstrative. Fed up with the situation I went to the nursing supervisor to complain about the uncooperative patient. The nursing supervisor decided to come and see for herself. I found my patient willing to meet the eyes of my supervisor, but not responding to anything she said. A little later the supervisor turned round and told me that the

Marketing Essay Example | Topics and Well Written Essays - 2000 words - 11

Marketing - Essay Example I found the group activities that were part of the course to be quite stimulating. I will admit that the ‘Functional Presentation’ part of the course provided a greater challenge for me than did the mainly theoretical part of course; however, both sections challenged me to find new ways of learning. I found out that most of the time, businesses in today’s world operate in an environment where customers not only have much more information regarding the available financial services, but they also have greater demands. Financial services have to be offered in environments that meet with the customers’ expectations. In the present banking environment, for instance, the way in which financial services are packaged can win a deal or lose it. In the past, how a service was packaged was deemed to be irrelevant; what mattered was the product or service being offered. In the present environment, however, nothing could be further from the truth. The marketing of finan cial services has come to be regarded as one of the most significant aspects of developing a financial institution. It is an investment that brings great proceeds when well managed. However, there are still many financial corporations that regard it as being something to be looked into when all the other more ‘solid’ objectives have been considered. Service marketing is usually confused with the function of advertising or selling. In reality, marketing takes many factors into account. Some of these include employer branding, corporate culture, reputation, corporate social responsibility, market research, ethics, distribution, price points, product development, new business prospects and communication with customers,. For service marketing to be successful, the main strengths of the firm have to be clearly articulated. In one of the groups I was a part of, which were formed to determine the factors that can result in the success of financial services marketing, we came u p with some of the questions that are necessary for every team member to realise what will draw customers. Some of these questions included: What services set our financial services corporation apart from our business rivals? What are the services that make our company exceptional or unique? Which are the ‘behind the scenes’ abilities, or intellectual assets that make the success of our company hard to copy? Which technologies does our firm have that give it an edge over its business rivals? As a group, we came up with a strong brand for out service offerings. The brand included strong expressive messages that could capture the attention of potential customers. We decided to advertise this brand through smart campaigns and creative copywriting. Our company’s strategy was one that stimulated curiosity and enhanced our business’ image. We choose to market it through various communication mediums such as online exposure, business to consumer models, as well a s business to business or business to consumer communication. To ensure that we benefitted from the talents of the best graphic designers for our digital campaigns, we, as a group, interviewed various experts within the student community. One big advantage of having an online business presence is that a company can receive feedback from all over the world. Gaining the attention of curious overseas entrepreneurs greatly inspired our group to try even more

Keeping a Customer Centric Approach in a Highly Competitive Sales Term Paper

Keeping a Customer Centric Approach in a Highly Competitive Sales Environment - Term Paper Example It is through the customers, that a business is facilitated to meet its objectives. Thus, the most important asset that a business can build for itself is a loyal customer base, who carries the goodwill of the business with them, and thus facilitates repeat purchase (Anand, 2010). It is against this background that any business should seek to develop the most effective and efficient customer service, while seeking to continuously improve in the methodologies and strategies of addressing customer needs. Nevertheless, there are always competing business interests that might make a business focus more on other aspects of business operation, at the expense of redeveloping its customer service, and the consequent customer experience (Bosworth & Holland, 2004). Such a move is detrimental to a business because; without enhancing the customer service and customer experience for the business organization, the chances of business failure are high. Therefore, this discussion seeks to illustrate that companies which have a highly competitive sales goals and Expectations; in this case Wells Fargo Bank, can still maintain the integrity and customer service/customer centric approach, which would facilitate the achievement of its objectives. Customer centric approach A Customer Centric Approach refers to the ability of an organization to offer a positive customer experience, immediately at the point of sale, and post- sale (Gavan, 2012). This requires that the sale strategy that is adopted by the organization be satisfactory to the customer, and even more enticing and attractive, such that it adds value to the experience of the customer when they are purchasing the product or service, and after the purchase, when the customer is actually utilizing the product or service. The essence of applying a customer centric approach is that; it offers a company the avenue through which it can differentiate itself from the other competitors who are offering similar products or services, s ince the product or service differentiation is no longer a key differentiating factor (Anand, 2010). The relevance of customer centric approach to the banking sector Wells Fargo Bank is a large financial institution, in fact ranking as the fourth largest bank in the USA (Chandler, 2006). Despite having built a formidable brand that is well known and easily identified by the customers, the competition in the financial market keeps growing by the day, owing to the emergence of new banks and other micro-finance institutions, which seeks to serve the same customer base that banks are serving. This being the case, most banks, microfinance institutions and even insurance companies are offering the same products and services. It is therefore no longer easy for banks to differentiate themselves based on the diversity of financial products or services offering, thus necessitating the need for banks to adopt the customer centric approach business strategy, which help them improve the customer services, and consequent customer experience they offer to their customers (Bosworth & Holland, 2004). This will go a long way in cementing the customer base that the bank already have, thus securing its market share, while also attracting new customers who will be enticed to enjoy the same customer service

Women in New York Essay Example | Topics and Well Written Essays - 2000 words

Women in New York - Essay Example This new woman faced many hardships and difficulties in getting herself accepted as a contributor to the society. She struggled hard to gain acceptance in various roles other than just a domestic housewife. However, these hardships increased to a greater extent with the arrival of the Great Depression as women in New York, who were making up their identity as educated individuals worthy of jobs, were now once again, made to put their plans and ambitions on the backburner.   Since most of the educated women were employed in the service industries i.e. hotels and restaurants which were now considered as luxuries as well as in clerical and educationist roles, they were laid off as the organizations had either shut down their operations or downsized their workforce. Even those organizations that were still operating exhibited a certain degree of bias in hiring women and if women were selected for a position, they were offered lesser remuneration as compared to men.This increased bias g ave rise to a general concept that women are mere burdens on families and economy and in these desperate times, they were incapable of making substantial contribution to earning livelihood for their families. Despite this discrimination, women in New York tried to acquire jobs even at lower remunerations and earn their living. In addition to that, those who decided to take care of the house instead of getting jobs were made to live under stressful living conditions where they were made to make the ends meet without sufficient resources.... This new woman faced many hardships and difficulties in getting herself accepted as a contributor to the society. She struggled hard to gain acceptance in various roles other than just a domestic housewife. However, these hardships increased to a greater extent with the arrival of the Great Depression as women in New York, who were making up their identity as educated individuals worthy of jobs, were now once again, made to put their plans and ambitions on the backburner.4 Since most of the educated women were employed in the service industries i.e. hotels and restaurants which were now considered as luxuries as well as in clerical and educationist roles, they were laid off as the organizations had either shut down their operations or downsized their workforce. Even those organizations that were still operating exhibited a certain degree of bias in hiring women and if women were selected for a position, they were offered lesser remuneration as compared to men. This increased bias gav e rise to a general concept that women are mere burdens on families and economy and in these desperate times, they were incapable of making substantial contribution to earning livelihood for their families. Despite this discrimination, women in New York tried to acquire jobs even at lower remunerations and earn their living. In addition to that, those who decided to take care of the house instead of getting jobs were made to live under stressful living conditions where they were made to make the ends meet without sufficient resources. Lack of emotional support from their men and responsibility of children levied extra burden on women of New York. Since due to scarcity of jobs, many of the families had to migrate; some of the major sufferers were women since they were

Economic Analysis of Future Price Developments in the South West of Essay

Economic Analysis of Future Price Developments in the South West of England - Essay Example 2008, p. 3). The financial analysis takes account of the information that price expansions over those horizons are influenced mainly by the dealings of supply and demand in the goods, factor markets and services. GDP growth in the South West of England is likely to stay weak in the near term, before gradually intensification as households actual incomes recover, supported by sustained stimulus from monetary rule. â€Å"The South West Economic Profile is intended for all South West England partners working for the development of the regional economy. It provides a succinct, analytical account of the South West region in a way that can be related to the objectives and priorities set out in the Regional Economic Strategy† (South West Economic Profile n.d.). Following prices will be expected to increase in the near future; Domestic Price: â€Å"Domestic Pricing is a common but not necessarily accurate method of pricing exports. This type of pricing uses the domestic price of the product or service as a base and adds export costs, including packaging, shipping and insurance† (Basics of Exporting – Pricing, Quotations, Payment & Collections 2003). The considerable challenges of domestic price in South West of England faced by the euro area continue to pose an important risk to the domestic improvement. Domestic demand is prolonged relatively quickly in 2011. But much of that development was accounted for by unsustainably strong inventory accretion. But the drag on domestic expenses from tight credit situations and the economic consolidations are likely to persevere. The formidable threat posed to the euro continues as a challenge to the domestic recovery. The quantity of income saved by households remained significantly more than in the period leading up to the crisis. In the over all study, domestic price is expected to increase in high level. Market Price: Market price is the current price, as resolved by supply and demand, at which point of se rvices, goods etc., are perhaps sold or bought. â€Å"The UK power market, which has for several years lagged behind the large European markets in terms of traded volumes and churn, has seen a significant drop in churn and contraction in products traded in recent months, leading to concerns that new players are even less able to enter, and that the market is stagnating† (Broker 2012). The circumstances in London bank funding markets are better, but the costs of credit for companies and households have increased. Credit growth and financial structure remained weak. Since the present Inflation Report, the MPC has maintained bank rate about 0.5%, and market interest rates state that the expected timing of the future rise in bank rate had been increased. Oil Price: Presently, the oil prices of England are increasing slightly. â€Å"CPI inflation fell to 4.2% in December, down from 5.2% in September but still well above the 2% target. Inflation should continue to fall sharply at the start of 2012 as the impact of past rises in VAT and petrol prices drop out of the twelve-month comparison† (Overview of the Inflation Report February 2012 2012). Any major disturbance in oil and gas supply could cause an increase in energy prices. The way of price rises will depend on how firms set prices related to those expenses, and in particular the methods adopted by companies to re-establish their profit margins. The comparison of the past performance of oil price

Example Essay Example | Topics and Well Written Essays - 750 words

Example - Essay Example But how much truth lies behind claims that such cars are good for everyone? According to recent studies, there are very few reasons to purchase what have become known as environmentally friendly cars, which turn out to be anything but environmentally friendly. For years, electric vehicles have been lauded as the savior from so-called global warming, natural resource depletion and apocalyptic pollution, but nothing could be further from the truth. There are multiple reasons why government and car manufacturer claims about EVs’ superiority are fallacies. A widely publicized study reports that electric vehicles have limited range (often under 100 miles); long charge times (up to 20 hours); limited charge stations (gas stations outnumber them 10 to 1); an exorbitant price (even with a $7,500 tax credit, the Volt EV costs $14,000 more than the comparable Cruze gas vehicle); when factoring in manufacturing and disposal, EVs contribute to more pollutants than gas vehicles; government endorsement over-values EVs, promoting unaccountability and poor quality; and electric cars have been a repeated failure for 180 years, as gas has proven to be more efficient and easily accessible than electricity with regards to cars (Adams 2011). All of these strikes against electric vehicles go to show that these cars have only been a vehicle to extract money from gullible, undiscerning or politically motivated consumers. Hybrid cars, which run on a combination of gas and electricity, have also been proven to be a hoax when it comes to their environmental and financial benefits. But what about their touted excellent gas mileage that supposedly saves thousands with today’s high gas prices? It is reported that gas prices â€Å"would have to approach $8 a gallon before many of the cars could be expected to pay off in the six years an average person owns a car,† (Bunkley 2012). A person purchasing Nissan’s hybrid Leaf - over the comparable gas-powered Versa - wo uld have to drive it for nine years at today’s gas prices before seeing any savings - after paying a $10,000 higher price tag for the hybrid. Just as with EVs, the promises behind hybrids’ superior technology and better fuel economy do not pan out, as their â€Å"new† engineering proves to be more detrimental to the environment than their gas-engine counterparts, which are also much more economical. Yet, when it comes down to it, consumers purchase hybrid cars not because of their proven benefits, but because of the social and politically correct pressure to drive what is considered a smart and environmentally friendly car, as opposed to a â€Å"stupid† and environmentally hazardous gas guzzler. However, the misinformation and manipulative effectiveness of the green agenda has seen sales of hybrids increase by 60 percent this year, which now accounts for three percent of total auto sales in the United States. In Japan, on the other hand, hybrid sales have decreased with the economic hardships brought upon by the massive 9.0 earthquake and tsunami last year, and the continued economic woes in the United States could trigger a similar trend, especially as more studies are exposing the fraudulent claims and deceitful endorsement of green vehicles by car manufacturers and governments alike. Buying electric vehicles and hybrid cars are proving to be not all that they are cracked up to be as more and more research divulges

Making a major Purchase Term Paper Example | Topics and Well Written Essays - 1000 words

Making a major Purchase - Term Paper Example The need for shelter is a necessity. Such, individual has to buy a house at some time or another. The bigger question would be when and will it be right time to buy it. The act of purchasing a house is relatively infrequent and generally constitutes an individual or a family’s â€Å"single most important investment and expenditure (Levy et al., 2008 pg. 253). To make the analysis clearer in this case, let us assume that the buying decision to purchase will be made on cash. Buying on cash can also demonstrate clearly the economic principles behind making such decision or indecision. To illustrate further these economic principles, let us assume that the buyer is a typical middle class with a regular job and regular income that making a purchase would require a serious evaluation on his or her part. A house is a need. It shelters us from the vicissitudes of the weather and the inclemencies of the storm. It provides a place for rest and recreation where we can grow our families and live as a person. But before getting those benefits, we can consider what we have to give up. This consideration is very important because purchasing a house is the most expensive purchase that we will make. In addition, we have to be careful in letting go of our scarce resources especially that we are still in the process of recovery. The economy has to be considered in making that purchase. There are two things that should be considered before making that purchase; first, is the economic condition of the economy as this will determine the price of the house whether it is the time to make the purchase and this will also determine the individual’s capacity to pay. The economy is still in the process of recovering and it may be slow certainly not entering into a recession as observed by Fred Smith, the Chairman and Chief Executive Officer of FedEx Corp. (FDX) (Del Giudice, 2011).

Police High Speed Pursuits and Responses Research Paper

Police High Speed Pursuits and Responses - Research Paper Example 3). Latest court rulings, including a United States Supreme Court ruling given five years back, put off it to the enforcing officer to take the decision in high speed pursuits. As a plaintiff’s responsibility of providing evidence may be higher, such cases still carry the risk. It proves the need of a well established policy over police pursuit. A well written high-speed pursuit policy stipulates guidelines explaining what elements are critical and what are ignorable. Rules are given in written form in pursuit policies to help chasing officers to organize or quit the chase by adhering to the rules (AMIC 2-3). Recurrent fatalities in road accidents from police vehicles form the biggest single entity of deaths resulting from police action, thus, a major number of cases are referred to the IPCC in the UK. Although there has been much discussion among the surrounding communities and the police over chase incidents but level of awareness is still low to arouse debate on the issue. An analysis of the cases referred to IPCC has helped in rectifying the mistakes at policy and practice level (IPCC 1). Civilian fatalities following police related road traffic incidents - England & Wales Financial Year Pursuit related ?Emergency response 'Other incidents' ? Total fatalities ? ?2004/05 ?23 ?6 ?15 ?44 ?2005/06 ?32 ?4 ?12 ?48 ?2006/07 ?19 ?3 ?14 ?36 ?2007/08 ?17 ?2 ?5 ?24 ?2008/09 ?22 ?6 ?12 ?40 ?2009/10 ?19 3 7 29 ?2010/11 ?13 ?4 ?9 ?26 Source: Statistics for England and Wales annual reports At higher administrative level, need to revise the driver training parameters have been felt to bring down the number of road hits and injuries from accidents. Comparing the number of accidents by the public and the policemen in Britain, nothing can be said for sure, as the data in the above table indicates but subsequent improvement in controlling pursuit related accidents has been accomplished but the number of injuries to the policemen while on the roads can be critically deci sive to their performance. Adequate training to the police drivers can further control the rise in accidents, as after-effects on the health of police officers themselves could be harsh in physical terms (Fletcher 1). The aim of this research is to prove whether it is advisable to take the risks of high-speed police pursuits relatively to the rewards from them. Such pursuits are dangerous and life threatening for all concerned, and even not-aware citizens becoming sudden victims. Policies are required to be changed to control possible pursuits and the parameters employed to decide or terminate such pursuits (Player 2). High Speed Pursuit Policy The high-speed pursuit policy should help policemen in decision-making while considering various elements, such as: (a) the category of the offense; (b) the strategy of the offender's running; (c) the limit of recognizing the offender; (d) prior hints of the offender's lead direction; (e) the current expertise of other officers to nab the off ender; (f) idea of past activities of the offender; (g) the possibility that the offender is carrying weapons or may use force to escape; (h) the possibility of material loss to individuals or property caused from the pursuit; (i) the fitness of the police vehicle; consideration of the

A Taste of Honey Essay Example for Free

A Taste of Honey Essay A Taste of Honey is a kitchen sink drama, set in the late 1950s. It follows the volatile relationship of a mother and daughter, and the problems that they have to overcome. A Taste of Honey presents the harsh reality of what life was like for the working classes. The play explores a variety of controversial issues, which especially in the 1950s, only happened behind closed doors, and would have raised serious questions in society. In A Taste of Honey Helen is portrayed as a bad mother, she cares more about drink and men than her own child and there are several preferences to Helens alcoholism throughout the play. In a strict and traditional society, it would have been almost unforgivable for a teenage girl to have a child and raise it on her own as Jo ends up doing and Helen did before her. Racism also plays a factor in the play as the father of Jos unborn child was black and people felt very strongly about this sort of thing at this time, including Jos mother. A Taste of Honey shows an insight to the problems and strains that can be brought on by the above issues and those that the working class suffered. In the opening scene of A Taste of Honey you are introduced to Jo and Helens new flat. It is a run down, dingy, old place and is all that Helen can afford. The optimism that Helen carries is shown right away as when Helen first walks in she is optimistic about the situation by saying, Well! This is the place. Which shows she has quite an easy-going approach to life as long as she has the necessities in life. Jo then replies with, I dont like it, which straight away shows the conflict between the pair and how different their personalities are from one another. You can clearly see form the dialogue between the pair that Helen has never taken care of Jo properly, Jo: I dont owe you a thing, and Helen: Do you want me to carry you about? which is basically saying look after yourself. At this point Helen is already drinking and Jo says, You make me sick, in reference to her drinking, which shows that, she disapproves and that it sickens her. It also makes you ask the question, why does Helen drink? Jo also addresses her mum as Helen, this shows us that there is nothing maternal between the two and Jo obviously doesnt see her as a motherly figure. They also both talk to the audience in third person about one another saying things such as, Helen: Wouldnt she get on your nerves and Jo: Shed lose her head if it was loose, you cannot see an inch of respect between them and although some people dont always have a very good mother and daughter relationship there isnt a trace of any bonding or caring between them. However you do see Helen show a genuine interest in Jo when she sees how good her art work is, although as she stumbles upon it by mistake it shows the distance they have from one another as Jo has never shown her the work before and Jo is quite taken aback by the interest from her mother and says, Why are you so suddenly interested in me anyway? which reflects the lack of support that Jo has received. Though language, humor and sarcasm used between them you can see the lack of respect and their clear differences such as Helen being a lot more optimistic and wild to Jos more realistic and practical approach to life. You can see Helens wild side through her drinking problem, references to men, Handsome, long-legged creature just the way I like em, her outbursts of singing and the basic fact that she was obviously out doing her own thing when she should have been taking care of her daughter and not kicking her out of bed when she had male company! Also when Helen finds out that her daughter stole the bulbs she is happy and approves, this shows Helens true colours and how she goes about life; she doesnt mind taking things that arent hers as long as she gets what she wants. Helens life runs along the same lines as you only live once, as she lets nothing set her back and she also makes regular comments about death and doesnt look upon it as a big thing really. This contrasts to Jos comment in Act 2, scene 2 where she says, We dont ask for life, we have it thrust upon us. I think that Jos out look on life is that it is hard and unfair; she has always had to fight for her self as Helen has never been there for her, and so she doesnt expect the good things to happen in her life. Jo and Helens relationship about men in Act 1, scene 1 is also very strange, as Helen has clearly had many men in her life as when Peter is introduced Jo says in a very matter of fact way, Whats this one called? Jo doesnt seem to think of men as a necessary object in life and seems to think of men in a more romantic way than Helen and mentions love as well. However in Act 2, scene 2 she has Geoff and although she isnt linked to him in a romantic way at all she still likes the stability of a man looking after her in her life and would rather have a man than a woman present at the birth of her child. In Act 2, scene 2 where the birth of Jos child is looming, Helen isnt there but comes back before she has it and she shows a different approach towards Jo. Although she shows her true side by being nasty to Geof for no reason when she owes it to him to be nice as he has been taking care of her daughter, she does show genuine concern for Jo, How are you, love? and makes enquires about the birth and her pregnancy. She has also made an effort to buy things for the baby and seems to be a lot more motherly towards Jo now. This time round it is Helen making the effort to make the place look nice, and Jo doesnt seem to care about her living arrangements which is a mirror to the attitude of Helen in Act 1, scene 1. Helens effort that she puts into her relationship with Jo is much more motherly and dong things such as, stroking her hair, caring for her, also by saying things such as, well get morbid, this is showing a different side to Helen as in Act 1, scene 1, she is very open about death and talks about it on a regular basis. This is also ironic as she is usually the one that is being morbid, not Jo. Also by talking about the children outside shows a total change in character and you see the nice side of Helen. Whereas Jo seems to have turned more like her mum, by not really caring and expecting others to do things for her, such as Geof; although Jo is never nasty towards him. Although Jo and Helen dont get on with one another in Act 1, scene 1 and Act 2, scene 2 you can see the differences between them. In Act1, scene 1, Helen is very distant from Jo, which Delaney shows through the dialogue and language used between them. She also shows this through the use of talking in the third person, wouldnt she get on your nerves? However in Act 2, scene 2 she seems to be trying to come closer to her daughter, by taking an interest in her and just genuinely being more caring. You also see a change in character with Jo, who in Act 1, scene 1 Delaney portrays her as the parent, with her doing things such as cleaning, but by Act 2, scene 2 when she is about to become a mother herself she is more childlike, this can be shown through the stage directions of Jo throwing the pretend doll that Geof gets her because its the wrong colour. She acts like a spoilt child who comes across as ungrateful and shows no maturity in her at all. I think that in Act 2, scene 2 their relationship has progressed form Act 1, scene 1 as Helen is more of a mother figure towards Jo. However I dont think that they will have a good relationship, as Helen isnt very supporting when she finds out about the colour of the baby. When she is asked what shell do she replies, drown it, and she goes back to her old ways of drinking. This also suggests that she drinks to drown her sorrows. Also she leaves Jo on her own at a time that she needs her and there is some uncertainty about whether or not she is coming back. This sums up their relationship as one that is rocky and that there is no stability at all.

Improvement of Warranty Management Using Logistics

Improvement of Warranty Management Using Logistics Improvement of WARRANTY MANAGEMENT using logistics Abstract The purpose for the paper is to build up a calculated system that incorporates the innovation and business issues ahead of schedule at the outline stage to limit warranty costs in the most compelling and effective way. These days, giving a decent post-buy benefit has turned out to be critical then the effectiveness of warranty administration programs is by all accounts urgent. On warranty administration programs through calculated bolster arranging. Beginning from a reference structure for warranty administration, the paper traces the part that the calculated support can play in expanding process productivity. Specifically, extraordinary angles are tended to, such as order of framework segments, meaning of repair levels and support errands. The introduced structure is alluded to the military business in which calculated methodologies are broadly connected. Regardless of this, proposed technique can be considered all around substantial and effortlessly pertinent to various setting. INTRODUCTION of Articles Because of the increasing customer expectations, item exhibitions and qualities are no longer the sole perspectives to consider in a focused worldwide market. For buyers satisfaction product, must perform to their fullest. To achieve this performance, the part of post-deal administrations, especially amid warranty period becomes crucial so that an efficient warranty program represents a competitive asset. The administration of warranty is not simple task as it includes various parameters like technical terms, managerial issue and administration. During the warranty period, things must be kept up or reestablished to a state in which it can play out the required capacity, expected to give a given administration (Gonzalez Diaz et al. 2009). There are distinctive sorts of warrantys every one suited an alternate sort of item (purchaser, business and modern, standard versus custom-constructed, and so forth.) (Lyons and Murthy 2001, Menezes and Quelch 1990). A writing survey uncovers vital collaborations amongst  warranty and different order (Gonzalez Diaz et al. 2009, Murthy and Djamaludin 2002, Murthy and Blishke 2005, Gonzalez Diaz and Crespo Marquez 2010, Murthy et al. 2004) affecting warranty effectiveness. Among every one of them, especially essential are the followings: Outsourcing: warranty benefit or by and large, the after-deals branch of an organization, is generally one of the most defenseless to be  outsourced because of its okay and due likewise to the way that, among other highlights, outsourcing gives lawful protection to such help administrations (Gomez et al. 2009). Quality: a reliability and quality improvement of the product has not only an advantageous and favorable impact in front of the client; it also highly reduces the expected warranty cost (Chukova Hayakawa 2004, Lutz Padmanabhan 1998). Maintenance: In some cases, amid the warranty  period the maker still has a solid control over its item and its conduct. Furthermore, the normal warranty costs depend  regularly not just on warranty necessities, yet, likewise on the related upkeep plan of the item (Yeh and Lo 2001, Dimitrov et al. 2004, Kim et al. 2004, Wu and Li 2007). Costs: about cost estimation, there are nowadays methods to estimate accurately the final cost of a specific acquisition contract as, for instance, the Estimate at Completion (EAC) method  (Christensen 1993), a management technique that can be used in a project for the control of the costs progress. The paper addresses the problem of warranty management efficiency, for complex system such as a custom-built product where huge number segments and conditions must be considered. The paper is sorted out as takes after. In segment 2 a system for warranty administration is proposed, suggesting the utilization of settled strategies, coming from different disciplines, to improve process efficiency. In section 3 the main issues of warranty logistics are presented, whereas in section 4 the proposed methodology for the application of logistic support to warranty management is illustrated. Finally, conclusions and hints for further research are presented. THE WARRANTY MANAGEMENT The proposed process for warranty management consists of four steps, following the PDCA cycle and principles of Quality Management Systems as per 9001:2008. The initial step of a warranty administration handle comprises in the meaning of nonspecific and destinations. This choice is central for the key detailing of warranty arrangements and it must consider alternate point of view. To stay away from inconsistencies between the warranty program and the general business system the utilization of the Balanced Scorecard (BSC) in this stage is suggested. Other useful methods to use during the planning phase are Criticality Analysis (CA) and Root Cause Failure Analysis (RCFA) to focus actions on those high impact specific failures showing rare and high failure frequency (Gonzà ¡lez Dà ­az et al. 2011 a). study on reliability based design of a series-parallel system and used GA to obtain optimal values of system design, burn-in period for different lengths of warranty, PM intervals and rep lacement time. Deb (1999, 2001) and Hu et al. (2007) used multi-objective GA to solve the goal programming problems. Some of the literature also focused on achieving customer satisfaction through improvements in the warranty parameters by making changes in the design. Manna et al. (2006) and Maronick (2007) focused on maximization of customers utility in terms of warranty duration for the different warranty policies. The last stride of the procedure is warranty program change. Considering the extensive number of conceivable approach, the selection of Customer Relationship Administration and Six Sigma appear to be especially viable. Different devices that can be utilized for the change are identified with the usage of new innovations, for example, e-warranty methodologies, where e-warranty can be characterized as a warranty program bolster which incorporates the assets, administrations and administration important to empower  proactive choice. This support not just incorporates e-i nnovations, additionally e-warranty exercises such as e-checking, e-conclusion, e-visualization, and so forth. WARRANTY LOGISTIC AND SUPPORT Warranty and logistics literature is vast, the problem of logistics of warranty servicing has not been deeply analyzed (Murthy et al. 2004). Murthy proposes the following classification of strategic, tactical and operational issues concerning warranty servicing. (Table 1). Strategic Tactical and operational Location of material Spare part inventory stocking points Location of service centers Material transportation Location of warehouses Replace versus repair Demand for spares Scheduling of jobs, repairs Service channels repairs and travelling repairman problem In facing these issues, product characteristics are fundamental as for warranty polices. In this field, literature contributions are mainly related to commercial products, dealing with specific problems. For example, Considering the replace or repair issue, there are numerous approaches to support this decision (Murthy Nguyen, Jack Vander Duyn Schouten 2000, Jack Murthy 2001, Zuo  et al. 2000). On these considerations, in this paper some of the above mentioned tactical and operational logistics issues are discussed, focusing the attention on complex products which need to be maintained over their life. For these systems, such as military aircrafts, logistic support becomes a crucial part of the warranty management policy, considering characteristics of products and existent constraints, especially in the military field. Logistic support deals with provisioning, procurement, materials handling, transportation, distribution and warehousing of items and the support  infrastructure needed for carrying out these activities over the life of the product (Murthy et al. 2004). According to this definition, it becomes clear how many aspects of a product logistic support  influence the efficiency of a warranty management policy. Moreover, to this, an underlying support arrange, connected to the warranty time skyline, can give a first way to deal with warranty  scope quantification, save parts provisioning, warranty assignmen t timetable, professionals aptitude levels and so on. Arranging and booking change connected to a warranty program can obviously improve the adequacy and proficiency of program approaches. Such change will rely on upon the time skyline of the examination. classification of critical components of the product which, due to their significance per several factors, deserve to be specially analyzed for the warranty management; choice of repair levels, which are those maintenance levels that are more effective to take the proper actions during the development of a warranty program; tasks definition which refers to those methods that define the maintenance and warranty tasks when a component, in a specific product, fails; required spare parts and allocation. Above are the aspects which are concerned in this section reference models to guide the decision-making process. 3.1 Classification of components: In the definition of logistic support strategy particularly important is the identification of candidates, which are elements to be considered for the logistic support process. According to MIL-STD- 1388-2B logistic support candidates can be defined as follows: Logistic Support Full Candidate: components requiring that their logistic support is analyzed. The knowledge about the logistic support of crucial elements or parts of the product is highly relevant in order to plan, schedule, and organize a proper maintenance and warranty program. Logistic Support Administrative Candidate: these are components that do not require a complete analysis of their logistic support, but they are necessary to be taken into consideration to perform the complete analysis of full candidates. In other words, an administrative candidate is the one which must be manipulated in order to access other candidates of the product. 3.2 Repair Levels: Table 2. Repair levels (MIL-STD-1390D). Repair level Echelon 1 Echelon 2 Echelon 3 Echelon 4 Code C (crew) O(Organizational) F(Intermediate-Forward) H(Intermediate Rear) Significance Developed by the user. Preventive maintenance tasks by the operator General changes for parts and adjustments. Preventive tasks and correction (e.g. durationà ¯Ã¢â€š ¬Ã‚ ¬4 man/hour) In-place repair. Change of damaged assemblies. Preventive tasks and correction. (e.g. 4 man à ¯Ã¢â€š ¬Ã‚ ¼Ãƒ ¯Ã¢â€š ¬Ã‚  h. duration General repair of damaged sets and subsets. Preventive tasks and correction, determined by maintenance manuals when duration à ¯Ã¢â€š ¬Ã‚ ¾Ãƒ ¯Ã¢â€š ¬Ã‚  50 man/hours. Cost C1 C2 C3 C4 Table 3. Comparison between alternatives. A B C MTBF1 1000 1,000 1,000 MTBF2 1000 8,000 800 L (cost unit) 100 20 40 M (cost unit) 100 40 80 P (cost unit) 200 500 200 N 60% 60% 50% The proposed system recommends an approach to assess whats more, decide how and where a support or, then again warranty errand ought to be executed, to bear the cost of the most minimal cost. Utilizing the officially created documentation for the military part (Table 1), it is conceivable to characterize the levels or echelons at which different costs (direct labour, material, handling.) for the different maintenance echelon. Then, it is possible to minimize an objective function to determine which echelon is the most recommendable to face a repair. A fifth echelon related to reconstructions and major changes performed by the own industrial maintenance (overhaul)is sometimes considered we will analyse if it would be more economical to discard the faulty Camera, rather than repair it. For that intention. we will compare the relative value of a repaired Camera with the cost to buy a replacement (for this generic case, the possibilities in the market will be denominated as A, B and C): Condition applied by the manager to take a  decision: If (MTBF2/MTBF1) à ¢Ã¢â€š ¬Ã‚ ¢ N Nomenclature MTBF1 = MTBF of a new Camera MTBF2 = MTBF of a repaired Camera N = Predetermined acceptance level (set by the company or contractor) L = Labor required to repair the Camera M = Material required to repair the Camera P = Unit price of a new Camera Possibilities: Computations Results: A: 0.60 B: 0.48 > 0.12 C: 0.30 Decision: A: Discard B: Repair C: Discard Basically, this simplified example shows that if the cost for the repair exceeds a given percentage of the cost of a new item, the decision should be to discard the failed item. A similar way can be followed  to decide between the other repair levels 3.3 Task Definition: In writing, numerous techniques are portrayed to characterize upkeep and warranty task when part of particular item come up short. Considering the military industry, one possible approach is certainly the use of Reliability Centered Maintenance (RCM) (MIL-STD-1629 6A). In a warranty management context, RCM becomes a trustworthiness examination for the meaning of those undertakings to be performed amid the warranty time frame. The utilization of RCM procedure to characterize the warranty program can be effortlessly clarified considering a common RCM prepare which comprises of the  taking after strides: Selecting systems and collecting information System boundary definition System description and functional block diagram System functions and functional failure Criticality analysis Task definition. Within RCM, the criticality of a failure mode can be assessed by using the Safety Hazard Severity Code (SHSC) as catastrophic, critical, marginal and minor failure (already mentioned in section 3.1) or through a more quantitative assessment (MIL-STD-882): Where, -Cm (modal criticality number): it is calculated for each failure mode of each logistic support item. -Cr (item criticality number): it is calculated for each logistic support item. -ÃŽÂ »P (failure rate): it is usually obtained from fail-ure rate predictions (MIL-HDBK-217, RIAC 217 Plus). -ÃŽÂ ± (failure mode rate): It is usually obtained from failure modes database sources such as (RAC FMD-97). -ÃŽÂ ² (conditional probability): It is the analysts best judgment that the failure will occur, based on the item severity classification. -t (mission phase duration): in military or aero-space sectors, it is an average data of the usual system functioning. After the maintenance task, have been determined which is to be applies during warranty period next task comes which is to define task frequency. Where: TF = Task Frequency MTBF (Mean Time Between Failure) = It indicates system reliability which is calculated using known faikure rate. MTBM (Mean time between maintenance) = One of the categories of maintenance events contributing to the mean time between maintenance actions (MTBMA) value. MTBMnd = (Mean Time Between Maintenance No Defect): One of the categories of maintenance events contributing to the mean time between maintenance actions (MTBMA AOR= Annual Operating Requirements. Once got the recurrence for a particular task, it is possible to decide the required extra parts. For that reason, it is important to know previ-ously the accompanying parameters: Task Frequency every Year and Product Unit (TF) Spares Quantity per Task (QT) With these information, it is conceivable to acquire the Spare Parts Frequency every Year and Product Unit. Considering an exceptionally complex framework, similar to the military flying corps or naval force, this information permits the definition of extra parts assignment in distribution centers of various echelons. In some cases, the whole logistic support process is outsourced to the manufacturer. In this context warranty program efficiency is sensibly affected by logistic decisions such as spare quantity and allocation. In fact, logistic support for military systems is usually carried out in strong collaboration with the manufacturer during the warranty period and longer. . An example of spare parts allocation and inventory management for military aircraft components can be found (Costantino et al. 2010). Summary All through the paper different parts of proficiency identified with the change of the warranty management have been examined. After introducing most critical issues of warranty administration and proposing a system for its administration, it has been analyzed the logistic support applied to complex products and how this support can be focused to facilitate and improve the decision-making process. Furthermore, it has been indicated how segments ought to be repaired, deciding ideas as assignment recurrence and recognizing different levels of repair. Upgrades in warranty administration effectiveness, and in addition the ensuing increment in consumer loyalty, may speak to a key angle in a worldwide rivalry. About the logistic support applied to the warranty management, further research in this field should be focused on the calculation of different costs, combining warranty assistance and maintenance tasks once the warranty period has been expired (to possibly extend the warranty contra ct). Another fascinating improvement could be the blend of RCM with CRM (Customer Relationship Management), considering this as a phase incorporated into the reference system proposed for the warranty administration. Moreover, the incorporation of RCM arrangements with an ERP framework (Enterprise Resource Planning) can enhance not just the meaning of new maintenance and warranty methodologies, additionally the development of constant change. References Blischke, W.R. Murthy, DNP, 2002. Case Studies in Reli-ability and Maintenance. Wiley, New York, (661 xxiii). Chattopadhyay G.N, Murthy D.N.P. 2000. Warranty cost analysis for second-hand products. Math Comput Modelling; 31(10-12):81-88. Chattopadhyay, G. Rahman A., 2008. Development of lifetime warranty policies and models for estimat-ing costs. Reliability Engineering and System Safety 93:522-529. Christensen, D., 1993. Determining an accurate Esti-mate At Completion. National Contract Management Journal ­ 25, 17-25. Chukova, S. Hayakawa, Y. 2004. Warranty cost analysis: non-renewing warranty with repair time. John Wiley Sons, Ltd. Appl. Stochastic Models Bus. Ind. 20:59-71. Gonzà ¡lez Dà ­az V., Parra, C., Gà ³mez J.F. Crespo A. 2010. Reference framework proposal for the manage-ment of a warranty program. Proc. of EURENSEAM, Congress Euromaintenance 2010, Verona, Italy.Gonzà ¡lez Dà ­az, V. Crespo Mà ¡rquez, A. 2010. Book Review: Reliability Engineering. Warranty Manage-ment and Product Manufacture (By Murthy D.N.P. . Blischke W.R). Production Planning Control: The Management of Operations, 1366-5871, Volume 21, Issue 7, 2010, Pages 720-721. Gonzà ¡lez Dà ­az, V., Gà ³mez Fernà ¡ndez, J.F., Crespo Mà ¡r-quez,. A. 2011. Practical Applications of AHP for the Improvement of Waranty Management, Journal of Quality in Maintenance Engineering (JQME), Emerald Wagner, Stephan M.; Jà ¶nke, Ruben; Eisingerich, Andreas B. California Management Review. Summer2012, Vol. 54 Issue 4, p69-92. 24p. 3 Diagrams, 5 Charts. DOI: 10.1525/cmr.2012.54.4.69.